Introduction by William J. O'Neil
PART 1 Striving To Be The Best
1 Nike Co-founder Bill Bowerman: His Innovations For Runners Helped Build An Empire
2 Animator Walt Disney: His Innovation And Persistence Gave Birth To Magic
3 Media Innovator Oprah Winfrey: Staying Positive Helped Her Climb To The Top
4 Industrialist Andrew Carnegie: His Innovations Led The U.S. Into The Steel Age
5 Publisher Katharine Graham: She Built Her Career On Persistence And Integrity
6 Applied Materials' James Morgan: Listening To Employees Kept His Company Growing
7 Hewlett-Packard's Carly Fiorina: How A Philosophy Major Came To Drive Technology's Big Engines
8 Cosmetics Queen Mary Kay Ash: She Made Beauty A Big Seller
9 Self-Help Pioneer Dale Carnegie: He Won Friends And Influenced Many People
10 NBA Commissioner David Stern: He Pumped Up League Into An Entertainment Powerhouse
PART 2 Growing From The Ground Up
11 Wal-Mart Founder Sam Walton: He Learned From Competitors And Then Went His Own Way
12 Paychex's Thomas Golisano: Built Business By Hiring For Guts Instead Of Know-How
13 McDonald's Ray Kroc: He Cooked Up A Winner
14 Tupperware's Brownie Wise: Built and Prepped Her Army With Methodical Goal Setting
15 Radio Shack's Charles Tandy: His Commonsense Approach Built An Electronics Giant
16 Retailer Charles R. Walgreen Sr.: His Innovations Helped Build Nation's Biggest Drugstore Chain
17 Barney Creator Sheryl Leach: She Relied On Common Sense To Help Her Build A Purple Empire
18 Bank Of America's A. P. Giannini: His Focus On Ordinary People Helped Build A Financial Goliath
19 Chewing Gum Mogul William Wrigley Jr.: He Stuck To His Vision
PART 3 Persevering Through Difficult Times
20 Organizer Nancy Brinker: Her Determination Helped Foundation Spread The Word
21 Aviation Pioneer William Boeing: In Building His Empire,He Bowed To Just One Authority
22 AmeriCredit's Michael Barrington: Attitude Put Him In Driver's Seat Of Auto Loan Titan
23 Nvidia's Jen-Hsun Huang: His Laserlike Focus Helps Keep His Company On Top
24 Entrepreneur Daisy Braxton: How She Used Her Fall Into Welfare To Reach Higher Than She Ever Had
25 IGT's Charles Mathewson: Relationship-Building Helped Him Win Big
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PART 4 Taking Risks With Management Styles
PART 5 Keeping The Customer In Mind
PART 6 Succeeding Through Innovation
Index
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