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企业管理专业英语

企业管理专业英语

定 价:¥26.00

作 者: 周苹 编著
出版社: 对外经济贸易大学出版社
丛编项:
标 签: 经贸英语

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ISBN: 9787810788335 出版时间: 2007-05-01 包装: 平装
开本: 16 页数: 265 字数:  

内容简介

  本书分为5章,25节。5章的内容分别为:创业、销售与营销、企业管理、人力资源管理、财务管理。每章包括4—6节。全书用英文撰写,语言难度属中等水平。每节的结构为:内容提要(中文)、课文、词汇和练习四部分;词汇是经济、贸易和管理常用专业词汇或生词;练习为翻译(英译汉)、填空和思考题三种形式。 本书可作为高等经济类院校相关专业的专业英语教材或阅读教材,也可供涉外经济的企业管理、财务、人力资源、销售人员等学习参考之用。

作者简介

暂缺《企业管理专业英语》作者简介

图书目录

Chapter One Starting a Business
 Section 1 Going into Business
 Section 2 Starting a Business
 Section 3 Managing Your Business
 Section 4 Should You Go into Business?
 Section 5 XVhat Is an Entrepreneur?
 Section 6 How to Be More Effective
Chapter Two Sales and Marketinga
 Section 7 Introduction to Marketing
 Section 8 How to Understand Your Customers
 Section 9 Deciding on an Advertising Medium
 Section 10 How to Expand Your Market
Chapter Three Management
 Section 1l How to Be Pointed Toward Profit
 Section 12 How to Handle Stress
 Section 13 Effective Presentation of Plans and Ideas
 Section 14 How to Lead and Manage People
 Section 15 How to Develop Yourself
Chapter Four Personnel Management
 Section 16 Introduction to Personnel Management
 Section 17 Hiring the Right Employees
 Section 18 Employees Training and Development
 Section 19 Building Employee Trust
 Section 20 Delegating Work and Responsibility
Chapter Five Financial Management
 Section 21 Introduction to Financial Management
 Section 22 Financial Ratio Analysis
 Section 23 Credit and Collection Methods
 Section 24 Understanding Money Sources
 Section 25 Watching Your Profit
Bibfiography

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