电子商务英语教程

前言
Chapter 1 Overview of E-Commerce
Unit 1
1.1 Passage A What is Electronic Commerce?
1.2 Notes to Passage A
1.3 Activities
1.4 Passage B The Evolution of Electronic Commerce
1.5 Notes to Passage B
1.6 Activities
1.7 Basic E-commerce English Writing
1.8 Related Reading The Basic Technology of E-Commerce - The Internet
1.9 Work Online
Unit 2
2.1 Passage A The Social Effect Caused by Electronic Commerce
2.2 Notes to Passage A
2.3 Activities
2.4 Passage B Distinguishing Features of E-Commerce
2.5 Notes to Passage B
2.6 Activities
2.7 Basic E-Commerce English Writing
2.8 Related Reading The Basic Technology of E-Commerce-Internet Explorer 6 Overview
2.9 Work Online
Unit 3
3.1 Passage A The Application Flow of Electronic Commerce
3.2 Notes to Passage A
3.3 Activities
3.4 Passage B Benefits and Problems Caused by Electronic Commerce
3.5 Notes to Passage B
3.6 Activities
3.7 Basic E-Commerce English Writing
3.8 Related Reading The Basic Technology of E-Commerce-Internet Outlook Express
3.9 Work Online
Word Bank 1（章词汇表1）
Chapter 2 Types of E-Commerce
Unit 4
4.1 PassageA What is B2B?
4.2 Notesto Passage A
4.3 Activities
4.4 PassageB What is B2C ?
4.5 Notes to Passage B
4.6 Activities
4.7 Basic E-Commerce English Writing
4.8 Related Reading The Basic Technology of E-Commerce -Make Use of E-mail
4.9 Work Online
Unit 5
5.1 Passage A How B2B Diffe　from B2C
5.2 Notes to Passage A
5.3 Activities
5.4 Passage B B2C and Its Custome
5.5 Notes to Passage B
5.6 Activities
5.7 Basic E-Commerce English Writing
5.8 Related Reading Domain, Web, Website and FTP -Simple Steps to Register a Domain Name
5.9 Work Online
Word Bank 2（章词汇表2）
Chapter 3 Network Marketing
Unit 6
6.1 Passage A The Development of Network Marketing
6.2 Notes to Passage A
6.3 Activities
6.4 Passage B Main Strategies of Network Marketing
6.5 Notes to Passage B
6.6 Activities
6.7 Basic E-Commerce English Writing
6.8 Related Reading Domain, Web, Website and FTP -Create Your Own Web with FrontPage
6.9 Work Online
Unit 7
7.1 Passage A Advantages of Network Marketing
7.2 Notes to Passage A
7.3 Activities
7.4 Passage B Network Marketing vs Traditional Marketing
7.5 Notes to Passage B
7.6 Activities
7.7 Basic E-Commerce English Writing
7.8 Related Reading Domain, Web, Website and FTP -Access to Web and Websites
7.9 Work Online
Unit 8
8.1 Passage A Network User Profile
8.2 Notesto Passage A
8.3 Activities
8.4 Passage B Five-stage Customer Loyalty Model
8.5 Notes to Passage B
8.6 Activities
8.7 Basic E-Commerce English Writing
8.8 Related Reading Domain, Web, Website and FTP - How to Use CuteFTP?
8.9 Work Online
Unit 9
9.1 Passage A Michelin' s Great Goal
9.2 Notes to Passage A }
9.3 Activities
9.4 Passage B Access to Market Segmentation
9.5 Notes to Passage B
9.6 Activities
9.7 Basic E-Commerce English Writing
9.8 Related Reading Cross-Cultural Communication -An Increasingly Dive e American Workforce
9.9 Work Online
Word Bank 3（章词汇表3）
Chapter 4 E-Payment
Unit 10
10.1 Passage A Cyber Bank
10.2 Notes to Passage A
10.3 Activities
10.4 Passage B Advantages and Problems ofCyber Bank
10.5 Notesto Passage B
10.6 Activities
10.7 Basic E-Commerce English Writing
10.8 Related Reading Cross-Cultural Communication-Global Business Environments
10.9 Work Online
Unit 11
11.1 Passage A The Classificatio　of E-payment
11.2 Notes to Passage A
11.3 Activities
11.4 Passage B Smart Cards Entering Our Lives
11.5 Notes to Passage B
11.6 Activities
11.7 Basic E-Commerce English Writing
11.8 Related Reading Cultural Differences at Home and Abroad -Cultural Dive ity in the United
States
11.9 Work Online
Unit 12
12.1 Passage A E-Cash, the Natural Solution
12.2 Notes to Passage
12.3 Activities
12.4 Passage B Payment by E-Cash
12.5 Notes to Passage B
12.6 Activities
12.7 Basic E-Commerce English Writing
12.8 Related Reading Cultural Differences at Home and Abroad-Strategies for Global Communication
12.9 Work Online
Unit 13
13.1 Passage A Mondex, a Quick Payment
13.2 Notes to Passage A
13.3 Activities
13.4 Passage B Non-cash Payment Choice
13.5 Notesto PassageB
13.6 Activities
13.7 Basic E-Commerce English Writing
13.8 Related Reading Cultural Differences at Home and Abroad -Challenges of Dive ity
13.9 Work Online
Word Bank 4（章词汇表4）
Chapter 5 E-Shopping & Logistics
Unit 14
14.1 Passage A The Flow of Shopping Online
14.2 Notesto Passage A
14.3 Activities
14.4 Passage B Making Money from Online Business
14.5 Notes to Passage B
14.6 Activities
14.7 Basic E-Commerce English Writing
14.8 Related Reading Working Effectively in Teams - Workplace Teams
14.9 Work Online
Unit 15
15.1 Passage A The Definitio　of Logistics and Its Evolution
15.2 Notes to Passage A
15.3 Activities
15.4 Passage B Logistic Flow System and Management
15.5 Notes to Passage B
15.6 Activities
15.7 Basic E-Commerce English Writing
15.8 Related Reading Working Effectively in Teams -Effective Work Teams with Team Membe hip
15.9 Work Online
Unit 16
16.1 Passage A Effective Supply Chain Management
16.2 Notes to Passage A
16.3 Activities
16.4 Passage B Critical and Predictive Questio
16.5 Notesto Passage B
16.6 Activities
16.7 Basic E-Commerce English Writing
16.8 Related Reading Working Effectively in Teams -Characteristics of Effective Teams and Virtual
Teams
16.9 Work Online
Word Bank 5（章词汇表5）
Chapter 6 E-Government
Unit 17
17.1 Passage A E-Government & Its Beneficial Effects
17.2 Notes to Passage A
17.3 Activities
17.4 Passage B E-Government Programs to Be Successful
17.5 Notes to Passage B
17.6 Activities
17.7 Basic E-Commerce English Writing
17.8 Related Reading Job Hunter & Resumes
17.9 Work Online
Unit 18
18.1 Passage A G to C E-Government
18.2 Notes to Passage A
18.3 Activities
18.4 Passage B E-Government Boost Private Investment
18.5 Notes to Passage B
18.6 Activities
18.7 Basic E-Commerce English Writing
18.8 Related Reading Prepare for a Job Interview
Word Bank 6（章词汇表6）
Appendix
Appendix 1 Key to Activities练习参考答案
Appendix 2 电子商务英语觉常见术语注解
Appendix 3 电子商务英语专业词汇索引表
Appendix 4 国际贸易实务常用词汇
参考文献
参考网站