电子商务专业英语教程

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作　者：	王晔主编
出版社：	电子工业出版社
丛编项：
标　签：	英语与其他外语

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ISBN：	9787121047831	出版时间：	2007-08-01	包装：	平装
开本：	16	页数：	244	字数：

内容简介

　　《高等学校专业英语教材：电子商务专业英语教程》旨在使读者掌握电子商务专业英语术语及用法，培养和提高读者阅读和翻译专业英语文献资料的能力。《高等学校专业英语教材：电子商务专业英语教程》由15个主题单元组成，涵盖了电子商务领域的基本理论、基本知识、基本技术、基本应用和法规等内容。每个主题单元由课文、阅读材料、词汇、注释和练习组成。书后附有参考译文、参考答案和参考文献。为了方便教学，《高等学校专业英语教材：电子商务专业英语教程》另配有电子教案，向采纳《高等学校专业英语教材：电子商务专业英语教程》作为教材的教师免费提供。《高等学校专业英语教材：电子商务专业英语教程》可以作为电子商务、信息管理与信息系统、物流管理、市场营销等本专科专业英语教材，也可供从事相关专业的工程技术人员参考使用。

作者简介

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图书目录

Unit 1 Electronic Commerce Theory
　Text A Overview of Electronic Commerce
　Exercises
　Text B Advantages And Disadvantages of Electronic Commerce
　Reading Materials
　IT Producing Industries -Hopeful Sighs In 2003
　IT Producing Industries Weather the Recession and Recover Slowly
Unit 2 Internet and Protocols
　Text A Computer Networks
　Exercises
　Text B The TCP/IP Protocol Suite
　Reading Materials
　A Nation Online: How Americans Are Expanding Their Use Of The Internet
Unit 3 Economics of Electronic Commerce
　Text A Interaction of Economics and E-commerce
　Exercises
　Text B E-Commerce Changes the Economics of Research
　Reading Materials
　Online Marketing Basics
　Establishing a Web Presence
Unit 4 Web Publishing
　Text A Online Publishing
　Exercises
　Text B Opportunities and Risks of Electronic Publishing
　Reading Materials
　Assessing the Need for an Online Store
Unit 5 Logistics
　Text A I.ogistics in Electronic Commerce
　Exercises
　Text B The Logistics Gaps in China
　Reading Materials
　The First Step to Internet Marketing:Pick Something to Promote
　Step One: Pick Something to Promote
　Selling Stuff
　Collecting Leads
　Info to Collect
　Other Stuff You Can Achieve with Search Ads
Unit 6 EDI and Its Application
Text A Electronic Data Interchange (EDI)
Exercises
Text B EDI Adoption and EDI Maturity
Reading Materials
　Ten Key Steps to Successfully Marketing Your Business Online
Unit 7 Electronic Marketing Structure and Direct Marketing
Text A Overview of Electronic Marketing Structure
Exercises
Text B Direct Marketing
Reading Materials
　Internet Marketing and customer referrals
Unit 8 SCM and Electronic Commerce
Text A IT and supply-chain management
　Exercises
　Text B The significance of virtual value chains in revealing new market opportunities ""
　Reading Materials
　A History of Logistics/Supply Chain Management
Unit 9 Advertising Strategies
　Text A Advertising Methods on the Web
　Exercises
　Text B Advertisement Strategies
　Reading Materials
　How to Start Selling Online
Unit 10 Security Issues in Electronic Commerce
　Text A Internet E-Commerce Security
　Exercises
　Text B Creating and maintaining Brands on the Web
　Reading Materials
　E-Commerce Security: Fact or Fiction?
Unit 11 Eletronic Commerce Legislation
Unit 12 Web Marketing
Unit 13 Electronic Commerce and Information Economy
Unit 14 Electronic Commerce Trust
Unit 15 Electronic Commerce Planning
参考译文