Unit 1 The Evolution of Management as a Field of Study
Unit 2 The Scope of Management
Unit 3 What are Orgnizations ?
Unit 4 Developing Qpality and Competitive Advantage
Unit 5 Competitive Industry Environment Analysis
Unit 6 Materials and Process ~ Management of a Company
Unit 7 Operating Statement of a Company
Unit 8 Human Resource Management: An Overview
Unit 9 Types of Marketing Research
Unit 10 Defining Customer Value and Satisfaction
Unit 11 Delivering Customer Value and Satisfaction
Unit 12 Retailer Marketing Decisions
Unit 13 Integrated Logistics Management
Unit 14 The Characteristics of Services and Their Related Marketing Strafegies
Unit 15 How to Set a Price on a Product ,
Unit 16 Steps in Developing Effective Communication
Unit 17 Sales Promotion
Unit 18 The Realities of Public Relations
Unit 19 Personal Selling
Unit 20 Functions of Advertising
Key to Exercises
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