Ⅰ.Culture and Business(文化与商业)
1 The Importance of Distancing(拉开距离的重要性)
2 Bias Is a“Way of Life in Jobs”(就这样遭遇“就业歧视”)
3 Try Strategies to Motivate Your Employees(激励员工的策略)
4 How to Entertain in Style(如何成功地招待客户)
5 Are You Ready to Deal with Conflict?(你做好处理冲突的准备了吗?)
6 Going Global for an MBA(到海外攻读MBA)
Ⅱ.International Trade(国际贸易)
7 Reasons for International Trade(开展国际贸易的理由)
8 Comparative Advantage and the Future of International Trade(比较优势和世界贸易的前途)
9 Multinational Corporations(跨国公司)
10 Chinese Investment in the US(投资美国)
11 Official Alarm on Dumping Abuse(官员们对倾销滥用的恐慌)
12 Disputes,Claims and Arbitration(争议、索赔与仲裁)
13 The Uniform Customs and the Practice for Documentary Credits(abstract)(跟单信用证统一惯例(节选))
14 ICC Uniform Rules for Collections(abstract)(《国际商会托收统一规则》节选)
15 Brief Introduction to International Trade Policy(对国际贸易理论的介绍)
16 Cheaper Export?Not So Fast(出口会更便宜?还没那么快)
Ⅲ.Electronic Commerce and Marketing(电子商务与营销)
17 why Are Business Using the Internet?(Ⅰ)(为什么企业要用互联网(Ⅰ))
18 why Are Business Using the Internet?(Ⅱ)(为什么企业要用互联网(Ⅱ))
19 The Advantages of Electronic Commerce(电子交易的优势)
20 The Changing Concept of Marketing(变化着的营销观念)
21 Mad as Hell in China'S Blogosphere(中国博客圈生气了)
22 E-Life(电子生活)
23 E-Mail Marketing(电子邮件营销)
24 Keeping the Customers Satisfied(让顾客满意)
Ⅳ.Business Cases and Management(商业案例与管理)
25 Programming Jobs Losing Luster in U.S.(编程工作在美国失去光彩)
26 How the Rich Got Rich(富人何以致富)
27 A Bite Taken from Apple(从苹果上咬下的一口)
28 Hot Competition in Chinese Phone Market(中国手机市场狼烟四起)
29 China'S Free Range Cash Cow(蒙牛乳业财源滚滚)
30 Coca-cola and IBM in India(可口可乐和IBM在印度)
31 Detergent can be SO much more(洗涤剂在煽情)
32 The Art of Motivation(Ⅰ)(激励的艺术(Ⅰ))
33 The Art of Motivation(Ⅱ)(激励的艺术(Ⅱ))
34 Boeing and Airbus to Step up Battle in China(波音和空中客车加紧在中国的争夺战)
35 The Unique Ideas That Have Made IBM a World Leader(Ⅰ)(IBM领军世界的独特理念(I))
36 The Unique Ideas That Have Made IBM a World Leader(Ⅱ)(IBM领军世界的独特理念(Ⅱ))
37 Nike in Southeast Asia(耐克在东南亚的经营)
38 Wave of Mergers and Acquisitions(并购浪潮)
39 The Apollo Syndrome(阿波罗综合症)
40 The Corporate Structure(公司组织形式)
Ⅴ.Banking and Finance(银行与金融)
41 The Money Market(货币市场)
42 What is the Foreign Exchange Market?(什么是外汇市场)
43 Commercial Banks(商业银行)
44 Investment Risk and Money Movers(风险投资和风险投资者)
45 Securities Investment through China Merchants Bank(招商银行证券投资业)
46 Life Insurance(人寿保险)
47 How to Start a Share Portfolio(怎样进行投资搭配)
48 Prices:How High is Up?(价格:还能涨多高?)
Ⅵ.Translation(翻译)
Ⅶ.Keys(参考答案)
References(参考资料)