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管理英语

管理英语

定 价:¥26.60

作 者: 管理英语教材编写组
出版社: 高等教育出版社
丛编项:
标 签: 行业英语

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ISBN: 9787040216288 出版时间: 2007-03-01 包装: 平装
开本: 16开 页数: 224 字数:  

内容简介

  专门用途英语系列教材是教育部规划的高等学校(包括高等专科院校和高等职业院校)专业英语阶段的英语教材,也可供电大、各类成人院校及广大专业人员学习专业英语、提高涉外业务交际能力使用。《管理英语(第2版)》是该系列教材之一,《普通高等教育“十五”国家级规划教材:管理英语(第2版)》从专业人员的实际工作需要出发进行设计和编写。选材新颖、结构合理、内容丰富、语言规范;练习兼具实用性和针对性。全书由10个单元组成,每单元包括专业文献阅读与翻译、涉外业务应用文模拟套写和专业会话三部分。书后附有练习参考答案和课文参考译文。《普通高等教育“十五”国家级规划教材:管理英语(第2版)》书后附MP3,且配有录音磁带。

作者简介

暂缺《管理英语》作者简介

图书目录

Contents
Unit 1 Management Functions
 Reading and Translating
  Reading A:Management Functions
  Reading B:A LeTer of Appointment
 Simulated Writing——Business Letters
 Listening and Speaking——Establishing Business Relationship
Unit 2 Personnel Management
 Reading and Translating
  Reading A:Current Assessment
  Reading B:Job Description
 Simulated Writing——Fax
 Listening and Speaking——Inquiry and Offer
Unit 3 Finance Management
 Reading and Translating
  Reading A:Cash Management
  Reading B:Alfman Manufacturing Company Income Statement
 Simulated Writing——Quotation
 Listening and Speaking——Order
Unit 4 Quality Management
 Reading and Translating
  Reading A:Total Quality Management
  Reading B:Recruitment Ad
 Simulated Writing——Commercial Invoice
 Listening and Speaking——Setting Up a Joint Venture
Unit 5 Marketing Management
 Reading and Translating
  Reading A:Marketing
  Reading B:A Customerization Ad
 Simulated Writing——Bill of Exchange
 Listening and Speaking—Technology Transfer&Technical Coopemtion
Unit 6 Banking Management
 Reading and Translating
  Reading A:Electronic Banking
  Reading B:Letter of Credit
 Simulated Writing——Application for Letter of Credit
 Listening and Speaking—Payment
Unit 7 Insurance Management
 Reading and Translating
  Reading A:Insurable Risks
  Reading B:Life Insurance Application to the COUNCIL Life Insurance Company
 Simulated Writing—Insu rance Policy
 Listening and Speaking——0nsurance and Claim
Unit 8 Securities Management
 Reading and Translating
  Reading A:The Stock Market
  Reading B:
   1.Newspaper Stock Quotation
   2.Newspaper Bond Quotation
  Simulated Writing—Bill of Lading
  Listening and Speaking——Packing and Shipment
Unit 9 Internationai Trade
 Reading and Translating
  Reading A:Tariff Protection
  Reading B:Notice of Invitation for Bids
 Simulated Writing—Sales Contract
 Listening and Speaking——Signing a Contract Unit Business Ethics
Unit 10 Business Ethics
 Reading and Translating
  Reading A:Business Ethics
  Reading B:Unfair and Deceptive Practices in Advertising
 Simulated Writing—Inter-office Memos
 Listening and Speaking——Management of a Joint Venture
Glossary
参考答案
参考译文

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