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商务英语综合教程(下册)

商务英语综合教程(下册)

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作 者: 房玉靖、刘玉玲
出版社: 对外经济贸易大学出版社
丛编项: 新世界全国高职高专院校规划教材.商务英语专业
标 签: 英语与其他外语

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ISBN: 9787810789707 出版时间: 2007-11-01 包装: 平装
开本: 16开 页数: 177 字数:  

内容简介

  商务英语是从事涉外商务活动工作人员及各大专院校涉外商务、营销、管理、人力资源等专业学生的必修课程。《商务英语综合教程(下)》内容包括英语传授经济贸易的基础理论和基础知识《商务英语综合教程(下)》选材新颖,内容丰富,专业面广,难度适宜,趣味性强,可供高等学校经贸英语专业的学生及相应水平的商务工作者与英语爱好者学习使用。

作者简介

暂缺《商务英语综合教程(下册)》作者简介

图书目录

Unjt 1
 TEXT Changes in the Motives and Developments
 SUPPLEMENTARY READING Beefing Up BPO
Unit 2
 TEXT Invisible Barriers
 SUPPLEMENTARY READING East Europeans Fear Protectionism
Unjt 3
 TEXT Business Law-Contract and Agency
 SUPPLEMENTARY READING Settlement of Disputes
Unit 4
 TEXT Export Procedures and Documentation
 SUPPLEMENTARY READING Bill of Lading
Unit 5
 TEXT Product Positioning
 SUPPLEMENTARY READING Experiential Branding
Unit 6
 TEXT How Companies Succeed in International Mark
 SUPPLEMENTARY READING Business Success
Unit 7
 TEXT Strategies of Transnational Corporations
 SUPPLEMENTARY READING Management and Leadership
Unit 8
 TEXT International Stock Exchange of UK
 SUPPLEMENTARY READING Chinese Firms are Embracing Private Equity
Funds So dreaded in the West
Unit 9
 TEXT The Monetary Focus(I)-A Yen for Change
 SUPPLEMENTARY READING Exchange Rate and International Trade
Unit 10
 TEXT The Monetary Focus(II)-Bang for the Buck
 SUPPLEMENTARY READlNG Strife over Yuan
Unit 11
 TEXT Investment Demand
 SUPPLEMENTARY READING China Tries Guiding Foreign Investment
Unit 12
 TEXT Foreign Exchange Trading
 SUPPLEMENTARY READING Exchange Rates and Political Risks
Unit 13
 TEXT International Marketing Research and Steps
 SUPPLEMENTARY READING International Market Research
Unit 14
 TEXT Balance of Payments
 SUPPLEMENTARY READING China’S Export Strength Makes It a Focal Pont of Concern in the US
Unit 15
 TEXT International Financial System Meets Challenge
 SUPPLEMENTARY READING Financing Rules Announced
Unit 16
 TEXT Economy Theory and Dumping
 SUPPLEMENTARY READING  SUPPLy and Demand

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