上篇 商务情景
01 建立联系／2
02 与客户见面／8
1．抵达机场Meeting at the Airport／8
2．自我介绍与介绍他人
Self-Introduction&Introducing the Guests tO others／12
3．初次接触与进一步接触First and Further Contact／1
4．初到公司Arriving at the Company／19
5．安排约会Making an Appointment／21
6．取消约会Canceling an Appointment／24
7．告别Saying Good—bye／25
03 宴会宴请／28
1．宴会邀请An Invitation tO Dinner／28
2．用餐AtDinner／31
04 商务谈判／36
1．委托代理谈判Negotiating an Agency Agreement／3(
2．招标谈判Negotiations on Calling for a Bid／40
3．贸易谈判Trade Negotiations／43
4．解决抱怨的谈判Negotiations on Complaints／47
5．商标谈判Negotiating Trade Marks／50
6．讨价还价谈判Negotiating Prices／54
05 商务会议／58
1．策划会议与执行任务
Planning Meetings and Carrying Out Tasks／58
2．对策讨论会Problem—Solving Meeting／63
3．业务伙伴会议Meeting with Business Partners／67
4．工作总结会Review Meeting／72
06 商务旅行／77
1．预订宾馆Reserving a Room／77
2．取消宾馆预订Cancelling a Reservation／80
3．登记入住Checkingin／82
4．客房服务Room Service／85
5．投诉Compl~nt／88
6．结账离店Checking OUt／90
7．预订机票Booking a Ticket／94
8．确认航班Confirming a Flight Reservation／98
9．办理登机手续Checking in／100
10．入境Immigration／102
11．过海关At the Customs／106
07 商务休闲／109
1．观光Sightseeing／109
2．城市介绍City Introduction／113
3．餐饮Eating and Drinking／117
4．购物Purchasing／120
5．听音乐会／看地方剧
Going to the Concert{Theater／123
08 进出口业务／127
1．询价Inquiry／127
2．报价0ffer／129
3．包装Packing／131
4．价格Price／135
5．支付条件Terms of Payments／137
6．装运Shipment／140
7．保险Insurance／142
09 合资合作／145
1．代理Agency／145
2．技术转让与技术合作
Technology Transfer and Cooperation|149
3．兼并与收购Mergers and Acquisition／153
4．投资合作Making Investment／158
5．贸易合作International Trade／161
10 日常事务／168
1．安排会议Conference Arrangements／168
2．客户预约To Make Appointments with Clients／173
3．谈论工作Talk about Work／176
4．接待来访To Receive Visitors／180
5．产品介绍Introduction to Products／182
6．预订Making a Reservation／185
7．面试Interview／189
8．处理投诉Settling Complaints／192
9．下订单Placing an Order／194
下篇 企业经营管理
11 创建企业／198
1．企业产权形式Forms ofBusiness Ownership／198
2．公司类型Types ofCompanies／202
3．商务计划Business Plan／207
4．特许经营Franchise／211
12 公司简介／215
1．组织结构Organizational Structure／215
2．参观厂房Visiting a Factory／218
3．公司介绍Company Introduction／221
4．部门介绍Department Introduction／225
5．公司历史Company History／230
6．公司员工Company Staff／233
13 企业战略／237
1．公司责任Corporate Responsibility／237
2．商务环境Business Environment／241
3．工业间谍Industrial Espionage／245
4．工作安全Workplace Safety／249
5．办公设备Office Equipment／254
14 商务沟通／257
1．展销会Exhibition／257
2．广告Advertisement／261
3，商业媒体Business Media／264
4．上下级沟通Negotiation with Superior／266
5．公司内部沟通Internal Communication／270
15 人力资源／278
1．人员招聘Recruitment／278
2．领导素质Leadership Quality／283
3．评价老板Comments on the Boss／288
4．求职面试lob Interview／290
5．招聘方式Recruitment Methods／296
16 市场营销／304
1．市场调查Market Research／304
2．营销战略Marketing Strategy／306
3．产品介绍Product Presentation／311
4．客户服务Customer Service／316
5．质量控制Quality Control／319
6．产品定价Pricing／323
7．逾期付款Overdue Payment／326
17 生产运营／329
1．公司采购Corportate Procurement／329
2．生产过程描述
Describing the Manufacturing Process／333
3．包装与运输Packing and Shipping／335
18 公司金融／338
1．预算与财务管理Budget and Financial Control／338
2．财务报表Financial Statements／342
3．审计Audit／347
4．信贷控制Credit Control／348
5．国际支付International Payment／355
19 电子商务／363
1．网上购物Shopping On line／363
2．信息技术Information Technology／365
3．网上业务Business On line／369
4．网站Website／376
5．电子商务的优势Advantages ofE—commerce／380
20 组织文化／385
1．管理风格Management Style／385
2．激励员工StaffMotivation／390
3．公司使命Mission Statement／394
4．公司价值观Corporate Value／399
5．公司政策Corporate Policy／404
6．公司文化Corporate Culture／408
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