新编MBA英语教程

Unit One
　In-Class Reading: To MBA or Not to MBA
　After-Class Reading: What Makes a Good Manager
　Translation Skills （ 1 ）
Unit Two
　In-Class Reading: Globalization: What Is It?
　After-Class Reading: One World One Economy
　Translation Skills（2 ）
Unit Three
　In-Class Reading: Managing Change Skillfully in the Sales Departments
　After-Class Reading: Adidas Expands Its Footprint
　Translation Skills （3）
Unit Four
　In-Class Reading: Does Economic Growth Improve Human Morale?
　After-Class Reading: Market Economy
　Translation Skills （4）
Unit Five
　In-Class Reading: Building A Strategy-Supportive Corporate Culture
　After-Class Reading: Business and Culture
　Translation Skills （5）
Unit Six
　In-Class Reading: Basic Differences Between Cultures
　After-Class Reading: Hofstede's Value Dimensions
　Translation Skills （6）
　In-Class Reading: Riding the Boom
　After-Class Reading: Right Time to Buy Private Property If You Dare
　Practical Writing（1）: Business E-mail
Unit Eight
　In-Class Reading: Consumption in the Countryside
　After-Class Reading: Buy? Rent? A Young Saver's Dilemma
　Practical Writing（2）: Memo
Unit Nine
　In-Class Reading: Communicating Within Organizations
　Mter-Class Reading: Listening as a Communication Skill
　Practical Writing（3）: Business Letters
Unit Ten
　In-Class Reading: Culture and the Use of Language
　Mter-Class Reading: Nonverbal Communication
　Practical Writing（4）: Business Report
Unit Eleven
　In-Class Reading: A Dutchman Could Jolt the Flat-Panel Biz
　Mter-Class Reading: IBM's New Chip: Big Blue Goes Green
　Practical Writing（5）: Resume
Unit Twelve
　In-Class Reading: Intercultural Negotiation Strategies
　After-Class Reading: Investment Attitudes and the Communication of Financial Information
　Practical Writing（6）: Research Paper
Keys to Exercises
References