国际战略管理（第6版）

CHAPTER 1　Globalization and Worldwide DeandUe　velopments
　Objectives of the Chapter
　The WORLD of BusinessWeek：Software
　Introduction
　Globalization and Internationalization
Globalization，Antiglobalization,and Global Pressures
Global and Regional Integration
Trends in Internatmhal Investment and Trade
　Economic Performance and Issues of the Major
Regions
NORTH America
South America
Europe
Asia
Other Developing and Emerging Countries
　The World of BusinessWeeK——Revisited
　Summary of Key Points
　KeyTerms
　Review and Discussion Questions
　Answers to the In-Chapter Quiz
　Internet Exercise：Franchise Opportunities at McDonald‘s
　In the International Spotlight：India
　You Be the International Management Consultant
　Here Comes the Competition
CHAPTER 2　Strategy Formulation and Imple　mentation
　objECTIVEA of the Chapter
　he Wbdd of BusinessWeeka Ford Learns the LeSSollS Of Luxury
　Strategic Management
The Growing Needfb，Strateg@Management
Benefits ofStrategic Plannin
Approaches to Formulating and Implementing Strategy
Global vs Regional Strategies
　thee Basic Steps in Formulating Strategy
Environmental Scannin
Internal Resource Analysis
Goal Settingfor Strategy Formulation
　Strategy Implementation
Location Considerations for Implementation
The Role of the FunctionalAreas in Implementation
　Specialized Strategies
Strategies for Emerging Markets
Entrepreneurial Strategy and New Ventures
　The World of Business WeekmRevisited
　Summary of Key Points
　KeyTerms
　Review and Discussion Questions
　Intemet Exercise：Dropping In on Dell Computer
　In the International Spotlight：Poland
　You Be the International Management Consultant：Go East，YOUng People,Go East
CHAPTER 3　Entry strategies and organizational stuctures
CHAPTER 4 Managing political risk,government relations,and alliances
CHAPTER 5 Management decision and control
Endotes
Glossary