Chapter 1 The MICE Industry and the world Expo会展业和世博会
Chapter 2 MICE Planning会展策划
Chapter 3 Event Sponsorship会展融资
Chapter 4 Event Marketing会展营销
Chapter 5 Negotiations 谈判
Chapter 6 Logistics 物流
Chapter 7 Exhibit Space Preparation and Decoration 展台搭建
Chapter 8 Event Information Management 会展信息管理
Chapter 9 Food and Beverage Service 会展餐饮服务
Chapter 10 Event Finance 会展财务
Chapter 11 Overseas Exhibition 出展管理
Chapter 12 Event Management 展览现场管理
Chapter 13 Security,Safety and Risk Management 安保与风险管理
Chapter 14 Pre-Post Convention Tours 会前会后旅游
Chapter 15 Event Evaluation 会展评估
Chapter 16 Handling Problems and Complaints 会展问题与投诉处理
附录
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