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商务英语综合教程

商务英语综合教程

定 价:¥35.00

作 者: 张启途
出版社: 清华大学出版社
丛编项: 21世纪高职高专规划教材
标 签: 商务英语

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ISBN: 9787810827744 出版时间: 2008-01-01 包装: 平装
开本: 16 页数: 402 字数:  

内容简介

  《商务英语综合教程》针对实际贸易工作需要,结合高职高专教学特点和学生的实际情况,采用双语模式,从商务英语口语、商务英语函电、商务谈判技巧、外贸单证、电子商务等多个方面综合讲授贸易过程中最重要的内容。《商务英语综合教程》共6大部分16个单元,分别讲述商务沟通、业务关系的建立、商务谈判、合同的履行、外贸单证及电子商务等方面的相关内容。《商务英语综合教程》语言通俗易懂,内容新颖、实用,可引导学生进入一个直观的仿真的商务环境中学习,从多方面训练学生的贸易实战能力。《商务英语综合教程》主要适用于高职高专院校、本科院校举办的二级职业技术学院、继续教育学院和民办高校使用,主要针对商务英语专业和经贸专业的学生,以及电子商务等其他专业的学生,还可供其他自学者及相关从业人员参考。

作者简介

暂缺《商务英语综合教程》作者简介

图书目录

Part I Business Communications .
 Unit One Business English Writing and Speaking
  Section 1 Business English Writing
  Section 2 Business English Speaking
  Section 3 Negotiation Strategies
  Exercises
 Uint Two Modern Communication Tools
  Section 1 E-mail
  Section 2 TradeManager
  Section 3 Skype
  Section 4 Negotiation Strategies
  Exercises
Part II Establishing Business Relationships
 Unit Three Establishing Business Relationships
  Section 1 Dialogue
  Section 2 Specimen Letters
  Section 3 Negotiation Strategies
 Exer ises
Part III Business Negotiations
 Unit Four Inquiries and Replies
  Section 1 Dialogue
  Section 2 Specimen Letters
  Section 3 Negotiation Strategies
  Exercises
 Unit Five Offers, Counter-offers and Acceptance
  Section 1 Dialogue
  Section 2 Specimen Letters
  Section 3 Negotiation Strategies
  Exercises
Part IV Performance of Contracts
 Unit Six Contracts
  Section 1 Dialogue
  Section 2 Specimen Contract
  Section 3 Specimen Letters
  Section 4 Negotiation Strategies
  Exercises
 Unit Seven Price
  Section 1 Introduction to Price
  Section 2 Dialogue
  Section 3 Specimen Letters
  Section 4 Negotiation Strategies
  Exercises
 Unit Eight Payment
  Section 1 Introduction to Payment
  Section 2 Dialogue
  Section 3 Specimen Letters
  Section 4 Safe Payment Strategies of E-bank
  Exercises
 Unit Nine Shipment
  Section 1 Introduction to Shipment
  Section 2 Dialogue
  Section 3 Specimen Letters
  Section 4 Work Procedure of Export Sea Transportation Based on CIF and CFR
  Exercises
 Unit Ten Packing
  Section 1 Introduction to Packing
  Section 2 Dialogue
  Section 3 Specimen Letters
  Section 4 Practical Packing Strategies
  Exercises
Part V Documents
Part VI E-commerce
Appendix A Sketch Map of Foreign Trade Procedure
Referencesc

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