Table of Contents
Unit 1Going Close to Ecommerce1
Ecommerce—It’s More Than Buying and Selling1
The Interdisciplinary Nature of Ecommerce2
The Partnership Between the Internet and Business2Unit 2A Brief History of ECommerce and EDI Standard7
Brief History of Ecommerce7
EDI Standard8
Problems Among the Traditional Information Interchange8
Can EDI Solve the Problems?9
How does EDI Work?10
The Benefits of EDI11Unit 3Typical Business Models in Doing Ecommerce17
Ecommerce Models17
B2C:BusinesstoConsumer17
B2B:BusinesstoBusiness18
C2C:ConsumertoConsumer18
G2C:GovernmenttoConsumer18
Online Auctions18Unit 4Ecommerce Success Stories23
eBayThe World’s Largest Auction Site23
Why Can eBay Get Success?25Unit 5The Internet and the World Wide Web31
The Internet31
The World Wide Web32
Differences Between the Internet and World Wide Web32
The Web and Ecommerce33Unit 6Buying Online39
Buying Online39
Finding the Good Life on the Internet40
Making the Purchase40Unit 7Doing Business on the Web47
Presale47
Taking the Order48
Delivering the Products48
Postsale49Unit 8Digital Advertising55
Listing Your Products on Your Website55
Banner Advertising56
Promoting Your Site58Unit 9Email Application in Ecommerce65
How to Writting an Email65
Inquiry and Quotation66
Putting a Purchase Order66
Making Complaints66Unit 10Global Ecommerce71
Doing Business Anywhere,Anytime71
Lowering Geographic Barrier71
Asynchronous Worldwide Activities72
Online International Business Information72Unit 11Creating your Web Site79
Your Electronic Commerce Web Site79
Making Your Web Debut79
Components of a Web Site80
Website Features82Unit 12The Future of Ecommerce89
Ecommerce—the Present89
Ecommerce—the Future90Reference96
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