注册 | 登录读书好,好读书,读好书!
读书网-DuShu.com
当前位置: 首页出版图书教育/教材/教辅外语大学英语电子商务英语

电子商务英语

电子商务英语

定 价:¥19.00

作 者: 吕秀成
出版社: 清华大学出版社
丛编项: 21世纪高职高专规划教材·财经管理系列
标 签: 高职高专英语

购买这本书可以去


ISBN: 9787811233292 出版时间: 2008-08-01 包装: 平装
开本: 16开 页数: 161 字数:  

内容简介

  本书是为高职高专学生进行专业英语学习而编写的。在内容的编排上由浅入深,文章难度适中,既具有很强的专业性又具有很好的可读性。本书共有15个单元,课文涉及电子商务简介、因特网简介、企业与电子商务、B2C、B2B、供应链管理、网络营销、客户关系管理、电子商务与物流、网上支付、网络安全、电子商务与税收、网站建设、电子商务发展趋势、电子商务案例。 本书适合高职高专财经类学生使用,也可供相关人员学习使用。

作者简介

暂缺《电子商务英语》作者简介

图书目录

Unit One Introduction to E-commerce
 Text Introduction to Ecommerce
 Reading Materials More About E-commerce
 Knowledge Link
 Fun English ordering Fast Food
Unit Two Introduetion to Internet
 Text Introduction to Internet
 Reading Materials Electronic Mail on the Internet
 Knowledge Link Introduction to the WOrld Wide Web
 Fun English Bosses Versus Workers
Unit Three Enterprise and E-commerce
 Text An Introduction to ERP---
 Reading Materials How Can ERP Improve Companies’Business Performance
 Knowledge Link Benefits ERP Can Bring to Companies
 Fun English The Calm CEO
Unit Four B2C
 Text The ABCs of B2C
 Reading Materials Harley-Davidson
 Knowledge Link
 Fun English The Busy Young Businessman
Unit Five B2B
 Text How B2B Works
 Reading Materials Understanding the Supply Chain and EDI
 Knowledge Link Benefits of EDI
 Fun English Men Are Better Friends
Unit Six Supply Chain Management
 Text On Supply Chain Management
 Reading Materials More About Supply Chain Management
 Knowledge Link Why Is Supply Chain Management So Important
 Fun English A Good Response。
Unit Seven Internet Marketing
 Text E-marketing Strategies
 Reading Materials Advertising
 Knowledge Link
 Fun English The Banker’S Tailor-made Suit
Unit Eight Customer Relationship Management
 Text Customer Relationship Management
 Reading Materials How to Implement CRM
 Knowledge Link CRM Channels and Customer Contact Center
 Fun English The Drunk Driver
Unit Nine Ecommerce and Logisties
 Text Understanding Logistics in E-commerce Age
 Reading Materials Measures That Logistics Takes in E-commerce Age
 Knowledge Link The Logistics Requirements
 Fun English A Cheap Mercedes
Unit Ten Online Payments
 Text Online Payments
 Reading Materials DigiCash
 Knowledge Link
 Fun English Their Last Requests
Unit Eleven Internet Security
 Text Firewall
 Reading Materials Public Key Encryption and Digital Signature。
 Knowledge Link
 Fun English What Does Two Hus Two Equal
Unit Twelve Ecommerce and Taxation
 Text Tax Issues-in E-commerce(I)
 Reading Materials Tax Issues in E-commerce(II)
 Knowledge Link Electronic Signatures in Global and National Commerce Act
 Fun English Neither Do I
Unit Thirteen Website Building
 Text Website Building
 Reading Materials How to Promote and Maintain a Website
 Knowledge Link
 Fun English The Bill for$1000
Unit Fourteen The Prospect for E-commerce
 Text The Development and Future of E-commerce
 Reading Materials Is There a Future for E-commerce
 Knowledge Link New Paradigm and New Models of E-commerce
 Fun English The Great Introduction
Unit Fifteen E-commerce Case study
 Text A Case of B2B E-commerce
 Reading Materials Case of Alibaba
 Knowledge Link Introduction to Yahoo
 Fun English Everything Should Be in Balance
References

本目录推荐