电子商务专业英语

前言
Unit 1 The Internet Era互联网时代
Ⅰ．1eading in
Ⅱ．Short Interview
Ⅲ．Background Reading
Intensive Reading--Benefit by Logging on the Intemet
Extensive Reading---The History of Intemet
Ⅳ．Specialized TenTiS
Ⅴ．Skills of Reading
文章标题的阅读
Ⅵ．Reference Translation
Unit 2 E．business电子商务
Ⅰ．Leading in
Ⅱ．Short imerview
Ⅲ．Background Reading
Intensive Reading--Defining E-commerce and E-business（Part A）
What is E-commerce Integration．9（Part B）
Extensive Reading--Six Principles to Guide the Development of Global E-business
Ⅳ．Specialized Terms
Ⅴ．Skills of Reading
找出主题句，确定中心思想
Ⅵ．Reference Translation
Unit 3 E-marketing网络营销
Ⅰ．Leading in
Ⅱ．Short Interview
Ⅲ．Background Reading
Intensive Reading--Marketing Research（Part A）
Factors in Pricing Decisions（Part B）
Selection of Promotion Mix Elements（Part C）
Media Selection（Part D）
Packaging（Part E）
Brand Names（Part F）
Obtaining Customer Feedback（Part G）
Consumers’Buying BehaⅥor（Part H）
Functions of Marketing Intermediaries（Pait i）
Extensive Reading--E—marketing Planning
Ⅳ．Specialized Terms
Ⅴ．Skills of Reading
寻找重要事实和论据
Ⅵ．Refefence Translation
Unit 4 Electronic Payment电子支付
Ⅰ．Leading in
Ⅱ．Short InterⅥew
Ⅲ．Background Reading
Intensive Reading——Global Development of Intemet Banking
Extensive Reading——Electronic Payment & Taxation
Ⅳ．Specialized Terms
Ⅴ．Skills of Reading
句子段落的衔接
Ⅵ．Reference Translation
Unit 5 E-logistics电子商务物流
Ⅰ．Leading in
Ⅱ．Short Interview
Ⅲ．Background Reading
Intensive Reading——Market Logistics（Part A）
information System in Managing Market Logistics（Part B）
Extensive Reading——Market-logistics Objectives & Market-logistics Decisions
Ⅳ．Specialized Terms
Ⅴ．Skills of Reading
根据上下文猜测词义
Ⅵ．Reference Translation
Unit 6 E-business Security电子商务安全
Ⅰ．Leading in
Ⅱ．Short imerview
Ⅲ．Background Reading
Intensive Reading——Secure Electronic Transaetion
Extensive Reading——E-business Relies on Security
Ⅳ．Specialized Terms
Ⅴ．Skills of Reading
推理和判断
Ⅵ．Referenee Translation
Unit 7 Contracts,Legislation mid Taxation合同、立法与税收
Ⅰ．Leading in
Ⅱ．Short Interview
Ⅲ．Background Reading
Intensive Reading——The ABC’S of Website Law
Extensive Reading——Tax issues in E-business
Ⅳ．Specialized Terms
Ⅴ．Skills of Reading
确定作者的观点和态度
Ⅵ．Reference Translation
Appendix Ⅰ 电子商务英语前沿词汇
Appendix Ⅱ 电子商务英语专业词汇的构成
参考文献