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会展礼仪与文化

会展礼仪与文化

定 价:¥19.00

作 者: 周岩、张达球、陈宜平
出版社: 化学工业出版社
丛编项: 上海市会展策划与设计本科教育高地会展经济与管理系列教材/普通高等教育“十一五”规划教材
标 签: 会展

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ISBN: 9787122034342 出版时间: 2008-01-01 包装: 平装
开本: 16 页数: 155 字数:  

内容简介

  《上海市会展策划与设计本科教育高地会展经济与管理系列教材:会展礼仪与文化》为期出版的《会展英语》、《会展实务英语》的配套教材,专门针对英语文化和礼仪编写而成。《上海市会展策划与设计本科教育高地会展经济与管理系列教材·会展礼仪与文化》由8个单元构成,采用案例导入法编写,既阐述了全展来的礼仪概念和文化理论,也注重了中西方礼仪文化的介绍与对比,同进结合会展案例,系统地介绍了会展礼仪相磁规范和具体技巧。

作者简介

暂缺《会展礼仪与文化》作者简介

图书目录

Unit 1 General Introduction
 Part A What is Etiquette and Protocol?
 Part B Etiquette and Protocol in Events and Exhibitions
 Part C Think Rightly:Ethics and Etiquette
 Target Practice

Unit 2 Professional Image for Event Staff
 Part A The Basics of Professional Images
 Part B The Images in Business
 Part C Body Language
 Part D Top Ten Body Language Tips
 Target Practice

Unit 3 Daily Etiquette for Event Staff
 Part A How to Introduce and Be Introduced
 Part B Handshakes
 Part C Business Cards
 Part D Telephone Courtesy
 Part E Appointment and Visiting
 Target Practice

Unit 4 Pre-con Meeting Etiquette
 Part A Invitation Etiquette
 Part B Conference Room Layout and Seating Arrangement
 Part C Formal Event Etiquette--Arrival and Seating
 Target Practice

Unit 5 On-Site Etiquette
 Part A Greeting Etiquette
 Part B Trade Show Booth Etiquette Can Attract Attendees
 Part C Speech Etiquette
 Part D Etiquette of Audience and Listeners
 Part E Negotiation Etiquette
 Part F On-Site Event Orchestration
 Target Practice

Unit 6 Post-Event Etiquette
 Part A Gift-Giving Etiquette
 Part B Business Entertainment
 Part C Table Manners
 Part D Tips for Gift-Giving
 Target Practice

Unit 7 Etiquette in Event Countries
 Part A Europe
 Part B Africa
 Part C The Middle East
 Part D Asia and the Pacific
 Part E America
 Target Practice

Unit 8 Event Ethics, Etiquette and Essentials A~Z
 Target Practice
References

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