跨文化商务交际

Chapter 1 Culture, Communication, Intercultural Communication
Culture
Communication
Intercultural Communication
Summary
Exercises
Case Study: To Be Direct or Not
Further Reading: Cultural Differences
Chapter 2 Communication Between Cultures: Verbal Communication
Verbal Communication
Oral Communication
Written Communication
Summary
Exercises
Case Study: The Problem of Using the Local Language
Further Reading: Practice in Telephone Sales
Chapter 3 Communication Between Cultures: Nonverbal Communication
Nonverbal Communication
Kinesics
Space and Distance
Summary
Exercises
Case Study: How Can You Still Smile?
Further Reading: Features of Kinesics
Chapter 4 Contrasting Cultural Values
Cultural Values
Cultural Dimensions
Summary
Exercises
Case Study: Hand in the Report in 15 Days
Further Reading: Cultural Values in International Business
Chapter 5 Culture Shock in International Communication
Feelings of Culture Shock
Stages of Culture Shock
Symptoms of Culture Shock
Curing Culture Shock
High-context and Low-context Cultures
Summary
Exercises
Case Study: Are the Problems Right There or Not?
Further Reading: Culture Clash
Chapter 6 Business Etiquette and Social Customs
Introductions and Greetings
Handshaking and Exchanging Business Cards
Dressing and Dining
Social Customs
Gift Giving and Receiving
Humor, Superstitions and Taboos
Summary
Exercises
Case Study: What Caused the Conflict?
Further Reading: "Going Dutch" Versus "Chinese Hospitality"
Chapter 7 Business Negotiation Across Cultures
Communication in Negotiation
The Influence of Cultural Differences on Negotiation
Negotiation Strategies
Physical Context of Negotiation
Phases of Negotiation
Summary
Exercises
Case Study: Why Didn't the American Manager Explain Directly?
Further Reading: Factors that Influence International Business Negotiation
Chapter 8 Intercultural Management
Cultural Factors in International Business Management
Corporate Culture
Development of Teamwork
Strategies for International Marketers
Summary
Exercises
Case Study: GE's Informality
Further Reading: Team Building
Key to Exercises
Bibliography