Contents
Chapter One Basic Knowledge of Business Letter Writing 1
Section One Introduction of Business Letter Writing 1
Section Two Layout of a Business Letter 2
Section Three Structure of Business Letter 7
Section Four Addressing Envelopes 14
Section Five Good Writing Principles 16
Section Six Some Rules of Good Writing 18
Section Seven Notes 20
Section Eight Useful Sentences 21
Section Nine Exercises 23
Chapter Two Establishing Business Relations 27
Section One Introduction 27
Section Two Specimen Letters 28
Section Three Useful Words & Expressions 38
Section Four Useful Sentences 39
Section Five Exercises 43
Chapter Three Enquiries 45
Section One Introduction 45
Section Two Specimen Letters 46
Section Three Useful Words & Expressions 51
Section Four Useful Sentences 54
Section Five Exercises 57
Chapter Four Offers and Quotations 60
Section One Introduction 60
Section Two Specimen Letters 61
Section Three Useful Words & Expressions 67
Section Four Useful Sentences 68
Section Five Exercises 72
Chapter Five Counter-offers 74
Section One Introduction 74
Section Two Specimen Letters 74
Section Three Useful Words & Expressions 79
Section Four Useful Sentences 81
Section Five Exercises 84
Chapter Six Conclusion of Business 90
Section One Introduction 90
Section Two Specimen Letters 91
Section Three Useful Words & Expressions 96
Section Four Useful Sentences 98
Section Five Exercises 102
Chapter Seven Terms of Payment 105
Section One Introduction 105
Section Two Specimen Letters 105
Section Three Useful Words & Expressions 110
Section Four Useful Sentences 114
Section Five Exercises 118
Chapter Eight Establishment of L/C and Amendment 123
Section One Introduction 123
Section Two Specimen Letters 124
Section Three Useful Words & Expressions 129
Section Four Useful Sentences 144
Section Five Exercises 149
Chapter Nine Packing 159
Section One Introduction 159
Section Two Specimen Letters 160
Section Three Useful Words & Expressions 166
Section Four Useful Sentences 169
Section Five Exercises 173
Chapter Ten Shipping Marks and Shipment 177
Section One Introduction 177
Section Two Specimen Letters 178
Section Three Useful Words & Expressions 184
Section Four Useful Sentences 187
Section Five Exercises 190
Chapter Eleven Insurance 194
Section One Introduction 194
Section Two Specimen Letters 194
Section Three Useful Words & Expressions 199
Section Four Useful Sentences 201
Section Five Exercises 204
Chapter Twelve Complaints and Claims 209
Section One Introduction 209
Section Two Specimen Letters 210
Section Three Useful Words & Expressions 215
Section Four Useful Sentences 217
Section Five Exercises 220
Chapter Thirteen Agency 223
Section One Introduction 223
Section Two Specimen Letters 223
Section Three Useful Words & Expressions 229
Section Four Useful Sentences 231
Section Five Exercises 235
Chapter Fourteen Trade Forms 239
Section One Introduction 239
Section Two Specimen Letters 239
Section Three Useful Words & Expressions 247
Section Four Useful Sentences 250
Section Five Exercises 253
Chapter Fifteen Job-Application Writing in English 158
Section one Introduction 158
Section Two Cover Letter 265
Section Three Specimen Letters of Application Letter 267
Section Four Useful Words & Expressions 269
Section Five Useful Sentences 271
Section Six Exercise 275
Chapter Sixteen International Business Contracts 278
Section One Basic Concept of Contract 278
Section Two Main Features of International Business Contract 279
Section Three Categories of International Business Contract 280
Section Four Language Features in the Contracts 281
Section Five Sample Contracts 283
Section Six Useful Words & Expressions 285
Section Seven Useful Sentences 288
Section Eight Exercises 292
Chapter Seventeen Telex, Fax and E-mail 298
Section One Telex 298
Section Two Business Fax 300
Section Three E-mail 303
Section four Useful Words & Expressions 304
Section Five Useful Sentences 306
Section Six Exercise 309
Chapter Eighteen Other Letter Writing 312
Section One Invitation 312
Section Two Introduction 315
Section Three Letters of Appointment 317
Section Four Letters of Thanks 317
Section Five Letters of Congratulations 318
Section Six Letters of Reservation 319
Section Seven Notice and Announcement 320
Section Eight Ineroffice Menos 320
Section Nine Business Reports 321
Section Ten Agenda and Resolutions 323
Seciton Eleven Letter of Notes 324
Seciton twelve Exercises 324
Appendix 1 国家和地区分类术语 326
Appendix 2 重要传统节庆 329
参考文献 331