Acknowledgement
Bookmap
Unit 1
Text A Spotlight on Copenhagen
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Text B Lenovo Steps Out Onto Global Stage
Unit 2
Text A A Coke and a Smile Language in Use
Text B Knowing Customer Internal Feelings Builds the Bridge to High Sales
Unit 3
Text A The Rich Man and the Poor Man
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Text B Look up! Big Bucks in Billboards
Unit 4
Text A The Power of a Blue Box Language in Use
Text B China's Commercial Ties with EU
Unit 5
Text A The Value of Time
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Text B How Could Huawei Realize Its Great Leap Forward?
Unit 6
Text A Delight
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Text B How to Organize Your Business
Unit 7
Text A Only Children, Finding the Middle Ground Between Lonely and Lionized
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Text B Planning a Positive Cash Flow
Unit 8
Text A British Pub Culture
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Text B Competitive Strategy and Change Management
Unit 9
Text A Home
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Text B Three-point Turn Hyundai in America
Unit 10
Text A My Bank Account
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Text B Lessons from the Enron Scandal
Unit 11
Text A Leave Your Hat On, but Lose the Jeans
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Text B The lnternet Changes Rules of Game
Unit 12
Text A One Man Talking
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Text B Franchising Pros and Cons: Is Franchising Right for You?
Text A Heard on the Street
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Unit 13
Text A Heard on the Street
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Text B Creating a High Performance Culture - Breathe in and ou
Unit 14
Text A I Know Why the Caged Bird Sing
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Text B The Culture of Collaboration: Building Bridges for Success
Unit 15
Text A Flowers in the Sky
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Text B The Truth Behind the Tagline of KFC
Unit 16
Text A Black Horse
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Text B What is "Lean" about Product Development?
Appendix
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