Acknowledgements
Introduction
Human resources
Unit 1: Staff development and trainif
Unit 2: Job descriptions and job satisfaction
Unit 3: Letters of enquiry and applications
Unit 4: Telephone skills
Unit 5: Promotional activities and branding
Unit 6: New product development
Unit 7: A stand at a trade fair
Unit 8: Establishing relationships and negotiating
Starting new business activities
Unit 9: Going it alone
Unit 10: Financing the start-up
Unit 11: Starting up in a new location
Unit 12: Presenting your business idea
Business travel
Unit 13: Business hotels and sales conferences
Unit 14: Business conferences
Exam reference and Unit notes
Unit 15: Reports
Unit 16: Business meetings
New technologies, innovation and change
Unit 17: New technologies and change
Unit 18: Using the Internet
Unit 19: A staff survey
Unit 20: Offshoring and outsourcing
Unit 21: Customer loyalty
Unit 22: Communication with custot
Unit 23: Corresponding with custom
Unit 24: A business seminar
Exam skills and Exam practice
Answer key
Transcripts
Appendix: The Common European Framework
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