商务英语

Unit 1 Commercial Communication
Part A Introduction of Company and Product
Applied Writing
Part B Making Business Arrangements
Practice
Unit 2 Commercial Information
PartA Business Information Collecting
Applied Writing
Part B The Processing and Transmitting of Commercial Information.
Practice
Unit 3 Marketing Ⅰ
Part A Marketing Channels
Applied Writing
Part B Brand and Price
Practice
Unit 4 Marketing Ⅱ
Part A Promotion and Advertising
Applied Writing
Part B Image and Services
Practice
Unit 5 Negotiation
Part A Negotiation Techniques
Applied Writing
Part B The Nature of Cross-cultural Negotiation
Practice
Unit 6 Inquiry and Offer
Part A Inquiry
Applied Writing
Part B Offer
Practice
Unit 7 Counter-Offer, Bid and Counter-Counter-Offer
Part A Counter-Offer and Bid
Applied Writing
Part B Counter-Counter-Offer
Practice
Unit 8 Orderand Fulfillment
Part A Acceptance and Order
Applied Writing
Part B Declining an Order
Practice
Unit 9 Business Contract
Part A Business Contract
Applied Writing
Part B Sale Contract
Practice
Unit 10 Payment Ⅰ
Part A The Method of Payment
Applied Writing
Part B Digital Wallet and Electronic Check
Practice
Unit 11 Payment Ⅱ
Part A An IntroductionofL/Cs
Applied Writing
Part B Application for a Letter of Credit
Practice
Unit 12 Insurance
Part A Insurance
Applied Writing
Part B Sharing Economic Losses Through Insurance
Practice
Unit 13 Claim and Adjustment
Part A Claim
Applied Writing
Part B Adjustment
Practice
Unit 14 Packing and Shipment
Part A Packing
Applied Writing
Part B Shipment
Practice
Unit 15 Agency
Part A Agency
Applied Writing
Part B What to Be Covered in Agency Agreement..
Practice
Unit 16 Memoranda and Notice
Part A Memoranda
Applied Writing
Part B Notice
Practice
Reference Answers
Unit 1
Unit 2
Unit 3
Unit 4
Unit 5
Unit 6
Unit 7
Unit 8
Unit 9
Unit 10
Unit 11
Unit 12
Unit 13
Unit 14
Unit 15
Unit 16
References