Unit 1 Preparation for Exhibition（展前） Lesson One Brief Introduction to Conventions and Exhibitions Section One：Lead in Section Two：Speak and Act Section Three：Intensive Reading Section Four：Read More Lesson Two Planning the Exhibition Section One：Lead in Section Two：Speak and Act Section Three：Intensive Reading Section Four：Read More Lesson Three Exhibition Marketing Section One：Lead in Section Two：Speak and Act Section Three：Intensive Reading Section Four：Read More Lesson Four Invitation Section One：Lead in Section Two：Speak and Act Section Three：Intensive Reading Section Four：Read More Unit 2 At the Exhibition（展中） Lesson One Receiving Clients Section One：Lead in Section Two：Speak and Act Section ThFee：Intensive Reading Section Four：Read More Lesson Two Sales Presentation Section One：Lead in Section Two：Speak and Act Section Three：Intensive Reading Section Four：Read More Lesson Three Business Negotiation Section One：Lead in Section Two：Speak and Act Section Three：Intensive Reading Section Four：Read More Lesson Four Signing a Contract Section One：Lead in Section Two：Speak and Act Section ThFee：Intensive Reading Section Four：Read More Lesson Five Organizing Activities Section One：Lead in Section Two：Speak and Act Section Three：Intensive Reading Section Four：Read More Unit 3 Exhibition Follow-Up（展后） Lesson One Follow-uD Businesses Section One：Lead in Section Two：Speak and Act Section Three：Intensive Reading Section Four：Read More Lesson Two Exhibition Results Analysis Section One：Lead in Section Two：Speak and Act Section Three：Intensive Reading Section Four：Read More Unit 4 Convention（会议） Lesson One Booking a Meeting Section One：kad in Section Two：Speak and Act Section Three：Intensive Reading Section Four：Read More Lesson Two Preparation for International Convention Section One：Lead in Section Two：Speak and Act Section Three：Intensive Reading Section FoLlr：Read More Lesson Three Opening and Closing Ceremony Section One：Lead in Section Two：Speak and Act Section Three：Intensive Reading Section Four：Read More Lesson Four Notice Section One：Lead in Section Two：Speak and Act Section Three：Intensive Reading Section Four：Read More 附录1 主要国际会议、展览行业组织 附录2 会展词汇与术语 主要参考文献 练习参考答案
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