商务英语选读

Chapter 1 Cross Culture of Business
Section I
　 Text A Aspects of Culture ( I )
　 Reading Passage 1, Passage 2
Section II
　 Text B Aspects of Culture ( II )
　 Reading Passage 3, Passage 4
Reading Skill Prereading
Chapter 2 Business Etiquette
Section I
　 Text A Everyday Etiquette for Office Life
　 Reading Passage 1, Passage 2
Section II
　 Text B Handshakes
　 Reading Passage 3, Passage 4
Reading Skill Speed Reading
Chapter 3 Insurance
Section I
　 Text A Insurance and Its Functions
　 Reading Passage 1, Passage 2
Section lI
　 Text B Types of Insurance Coverage
　 Reading Passage 3, Passage 4
Reading Skill Skimming
Chapter 4 Global Corporations
Section I
　 Text A Multinationals
　 Reading Passage 1, Passage 2
Section II
　 Text B The Ups and Downs of Sanyo
　 Reading Passage 3, Passage 4
Reading Skill Scanning
Chapter 5 Successful Businessmen
Section I
　 Text A Inspiration and Hard Work Made Me an Entrepreneur
　 Reading Passage 1, Passage 2
Section H
　 Text B Malcolm McLean
　 Reading Passage 3, Passage 4
Reading Skill Context Clues
Chapter 6 Economy and Business
Section I
　 Text A Big-Thinking Chinese HDTV Maker Looks to the U.S. Market
　 Reading Passage 1, Passage 2
Section lI
　 Text B Pepsi Gets Street Smart
　 Reading Passage 3, Passage 4
Reading Skill Main Idea
Chapter 7 Advertisements
Section I
　 Text A The Advertising Standards Authority:An Advertising Watchdog
　 Reading Passage 1, Passage 2
Section lI
　 Text B Advertising
　 Reading Passage 3, Passage 4
Reading Skill Stems and Affixes
Chapter 8 Internet and E-commerce
Section I
　 Text A Surfing to Success
　 Reading Passage 1, Passage 2
Section II
　 Text B Getting World onto Intemet Train
　 Reading Passage 3, Passage 4
Reading Skill Paragraph Analysis: Reading for Full Understanding
Keys to Exercises
Vocabulary
References