商务英语综合教程

Unit 1 Civilizations
　Warm-up Activities
　　Listening & Speaking　　
　Intensive Reading
　　What Characterizes Civilizations?
　Extensive Reading
　　The Rise of Civilizations　　
　Reading & Writing
　　Civilizations in Mesopotamia and Egypt
Unit 2 Myths and Legends
　Warm-up Activities
　　Listening & Speaking　　
　Intensive Reading
　　What Is Mythology?　　
　Extensive Reading
　　Chinese Creation Mythology
　Reading & Writing
　　Jupiter's Love Towards Europa
Unit 3 Intercultural Communication
　Warm-up Activities
　　Listening & Speaking
　Intensive Reading
　　Managerial Caricatures
　Extensive Reading
　　Cultural Clash at Pharmacia and Upjohn
　Reading & Writing
　　Intercultural Understanding　　
Unit 4 Sex Education
　Warm-up Activities
　　Listening & Speaking　　
　Intensive Reading
　　What to Tell the Kids About Sex
　Extensive Reading
　　 Survivor's Story　　
　Reading & Writing
　　 No Sex or Safe Sex
Unit 5 Gender Differences
　Warm-up Activities
　　　　 Listening & Speaking　　
　Intensive Reading
　　　　 Gender Role Behaviors and Attitudes
　Extensive Reading
　　　　 Women Are Just Better　　
　Reading & Writing
　　　　 Wal-Mart's Gender Gap
Unit 6 Pooulation and Resources
　Warm-up Activities
　　Listening & Speaking
　Intensive Reading
　　Population, Environment, and Resources
　Extensive Reading
　　The Population Dilemma　　
　Reading & Writing
　　Population, Consumption, and Resources
Unit 7 Social Security
　Warm-up Activities
　　Listening & Speaking
　Intensive Reading
　　Has Social Security Become Irrelevant?
　Extensive Reading
　　Welfare　　
　Reading & Writing
　　Underlying Problems with Social Security
Unit 8 International Trade
　Warm-up Activities
　　Listening & Speaking
　Intensive Reading
　　Free Trade and Protectionism
　Extensive Reading
　　A Year Without "Made in China"
　Reading & Writing
　　China, U.S. Complement Each Other in Trade
Unit 9 Business Communication
　Warm-up Activities
　　Listening & Speaking
　Intensive Reading
　　Only Communicate: Thoroughly Modern Corporations Know No Borders
　Extensive Reading
　　Nonverbal Communication in International Business
　Reading & Writing
　　Persuasive Communication in Business　　
Unit 10 Marketing
　Warm-up Activities
　　Listening & Speaking　　
　Intensive Reading
　　China's Supermarkets Present Export Opportunity
　Extensive Reading
　　The Real Story of New Coke　　
　Reading & Writing
　　DHL Worldwide Express　　
Unit 11 Human Resource Management
　Warm-up Activities
　　Listening & Speaking　　
　Intensive Reading
　　HR and the Economics Challenge
　Extensive Reading
　　Motivate or Alienate? Firms Hire Gurus to Change Their "Cultures"
　Reading & Writing
　　Job Application Cover Letters and Resume
Unit 12 E-commerce
　Warm-up Activities
　　Listening & Speaking　　
　Intensive Reading
　　Understanding E-commerce: Its Definition and Impact
　Extensive Reading
　　E-commerce in China: A Personal Perspective
　Reading & Writing
　　Time to Deploy E-business
　Words & Expressions