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新编商务英语阅读教程(通用财经类)

新编商务英语阅读教程(通用财经类)

定 价:¥30.00

作 者: 毛群英 等编著
出版社: 复旦大学出版社
丛编项: 通用财经系列
标 签: 商务英语

ISBN: 9787309064315 出版时间: 2008-12-01 包装: 平装
开本: 大32开 页数: 529 字数:  

内容简介

  随着全球经济的发展和市场化的运作,英语作为国际商务用语变得尤为重要。为跟上时代的节奏,满足日益发达的经济和社会发展的需要,我们与时俱进地编写了这本《新编商务英语阅读教程》,以便服务于复合型国际商务专业人才的培养。本教材精选了当今著名报纸、杂志、网站和学术刊物中与商务有关的文章,并进行了精心编排,共计十二章,涉及国际贸易、金融、会计、税务、商务沟通、经济学、市场营销、电子商务、工商管理等专业方向。课后配备具有针对性的练习,使读者能够进一步提高阅读和分析能力,并帮助读者从不同的侧面了解国际商务知识,追踪当今世界经贸领域的最新动态,开阔视野,扩展知识面。本教程适合的教学对象主要是已经完成了基础阶段学习的普通高校商务英语专业以及对外贸易、财政金融、工商管理、会计、电子商务、市场营销等专业的学生,也可供从事外经贸工作的商务人员以及具有相应水平的自学者使用。随着国际商务的不断发展,我们还将对本教材进行补充和修改,以满足读者更高的要求和需要。 从编辑体例而言,每章包括如下内容:课文、注释、词汇、专业术语、练习和补充阅读。练习的形式多种多样,包括结合课文回答问题、词汇搭配、中英文翻译、完形填空、阅读理解等,针对性强,且题量较大,可供读者灵活掌握使用。 《新编商务英语阅读教程》是国家教育部211工程项目课程建设成果。本教程的编写者都是从事商务英语教学的一线教师,具有多年丰富的教学经验和极强的敬业精神。

作者简介

暂缺《新编商务英语阅读教程(通用财经类)》作者简介

图书目录

Chapter 1 Economics (经济学)
 Text: Four Basic Market Structures
 Notes
 Words & Expressions
 Special Terms
 Exercises
 Supplementary Reading: The Turning Point
Chapter 2 International Trade (国际贸易)
 Text: Gains from Trade and Regional Agreements
 Notes
 Words & Expressions
 Special Terms
 Exercises
 Supplementary Reading: Defrosting Doha
Chapter 3 International Finance (国际金融学)
 Text: Exchange Rate Theory Review: Policy Implications
 Notes
 Words & Expressions
 Special Terms
 Exercises
 Supplementary Reading: East Asia's Foreign Exchange Rate Policies
Chapter 4 Banking (货币银行学)
 Text: Natural and Neutral Rates of Interest in Theory and Policy Formulation
 Notes
 Words & Expressions
 Special Terms
 Exercises
 Supplementary Reading: Norwegian Financial Institutions
Chapter 5 Investment (投资学)
 Text: Information and the Efficiency of the Capital Markets
 Notes
 Words & Expressions
 Special Terms
 Exercises
 Supplementary Reading: Subprime Mortgage Crisis in USA
Chapter 6 Insurance (保险学)
 Text: Insurance in Theory
 Notes
 Words & Expressions
 Special Terms
 Exercises
 Supplementary Reading: Explanations for Poor Performance of Insurance
Chapter 7 Taxation (税收)
 Text: Income Tax
 Notes
 Words & Expressions
 Special Terms
 Exercises
 Supplementary Reading: How Many Types and Acquisition Channels of Individual Income Tax Payment Receipts?
Chapter 8 Management (管理学)
 Text: Functions of Managements
 Notes
 Words & Expressions
 Special Terms
 Exercises
 Supplementary Reading: The Challengers
Chapter 9 Marketing (营销学)
 Text: What is Marketing
 Notes
 Words & Expressions
 Special Terms
 Exercises
 Supplementary Reading: The Legacy That Got Left on The Shelf
Chapter 10 Accounting (会计学)
 Text: Accounting Information
 Notes
 Words & Expressions
 Special Terms
 Exercises
 Supplementary Reading: Global Accounting Effort Gains A Step
Chapter 11 International Business(国际商务)
 Text: Globalization
 Notes
 Words & Expressions
 Special Terms
 Exercises
 Supplementary Reading: The Globalization of the Small Enterprise
Chapter 12 Business Communication (商务沟通)
 Text: Business Communication
 Notes
 Words & Expressions
 Special Terms
 Exercises
 Supplementary Reading: Are Your Global Team Members Miles Apart?
References (课外阅读参考)

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