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商务英语读写教程3

商务英语读写教程3

定 价:¥42.80

作 者: 王晓宜 等主编
出版社: 机械工业出版社
丛编项: 新时代大学商务英语系列教材
标 签: 商务英语

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ISBN: 9787111255864 出版时间: 2009-06-01 包装: 平装
开本: 16开 页数: 363 字数:  

内容简介

  伴随经济全球化和我国经济国际化的进程,国内外大中型企业、跨国公司等对既懂商务又会英语的复合型人才的需求与日俱增,这也促进了我国高等教育商务英语专业的快速发展。目前,全国有700多所高等院校开设了外贸英语、商务英语等课程,工商管理、金融等商科专业也都开设了以商务为核心内容的英语课程,部分院校甚至设立了商务英语专业。近几年来,全国性的商务英语教学、学术研讨会频频召开。我国国际商务快速发展及人才市场对商务英语人才的强劲需求、外语就业市场人才多元化推动了英语专业教学改革和教材的建设,各院校都迫切需要一套能体现商务特色与人才培养规格相适应的新教材,以改变英语教材与人才培养和需求不相适应的状况。商务英语属于专门用途英语,国外大学多将其归为ESP(English for Special Purposes)。目前,我们国内这样系统的专业教材并不很多。王正元教授领衔总主编、由全国20余所大学40余名英语教授、副教授、讲师历时两年多编写的这套“新时代大学商务英语系列教材”的出版是我国高等教育商务英语教材建设的一个新成果。这套教材共14本,包括读写、视听说、写作、口译,涵盖了商务英语的基本主体课程,编著者基于“商务知识+英语能力=核心竞争力”的编写理念,力求在企业战略、市场营销、人力资源、企业文化、经营运作等商务语境中培养学生的英语交际能力。商务知识与英语能力相结合、商务语境与语言活动相结合、能力培养与就业需求相结合的编写思路使这套教材商务内容丰富,英语操练有的放矢,凸显了人才培养规格,给这套教材带来了亮点。这套教材在内容安排上注重了语言的体验观、语用观,体现了商务英语的科学性、系统性、实用性及任务型教学法。这是一套适合高等院校商务英语专业和商科英语课程使用的教材。

作者简介

暂缺《商务英语读写教程3》作者简介

图书目录

前言
Unit 1 Introduction to Marketing
0bjectives
Listening
Reading
Vocabulary Drills
Grammar FoCUS
Speaking Skills
Translation Dfills
Writing Drills
Unit 2 Customer Behavior
Objectives
Listening
Readingt
Vocabulary Drills
GranllTlar FOCUS
Speaking Skills
Translation Drills
Writing Drills
Unit 3 Target Marketing
Objectives
Listening
Reading
Vocabulary Drills
GramlTlar Foells
Speaking Skills
Ttanslation Drills
WritingDrills
Unit 4 Branding
0biectives
Listening
Reading
Vocabulary Drills
Grammar Focus
Speaking Skills_
Translation Drills
Writing Drills
Unit 5 Pricing
0biectives
Listening
Reading
Vocabulary Drills
Grammar Focus
Speaking Skills
Translation Drills
Writing Drills
Unit 6 Advertising
Objectives
Listening
Reading
VOCabulary DriUs
Grammar FoCUS
Speaking Skills
Translation Drills
Writing Drills
Unit 7 Marketing Environment
Obectives
Listening
Reading
Vocabulary Drills
Glammar Focus
Speaking Skills
Translation Dnrls
Writing Drills
Unit 8 Business Strategies
Objectives
Listening
Reading
VOCabulary Drills
Grammar FoCUS
Speaking Skills
Translation Drills
Writing Drills
Unit 9 Competitive Advantage
Objectives
Listening
Reading
Vocabulary Drills
Grammar FoCUS
Speaking Skills
Translation Drils
Writing Drills
unit 10 Strategic Alliance
Objectives
Listening
Reading
Vocabulary Drills
Grammar FoCUS
Speaking Skills
Translation Drills
Wriring Drills
Unit 11 Merger and Acquisition
0bjectives
Listening
Reading
Vocabulary Drills
Grammar Focus
Speaking Skills
Translation Drills
Wring Drills
Unit 12 LOcalization
0bjectives
Listening
Reading
Vocabulary DriUs
Grammar Focus
Speaking Skills
Translation Drills
Writing Drills
Unit 13 GlobaIization
Obiectives
Listening
Reading
Vocabulary Drills
Grarlllnar FoCUS
Speaking Skills
Translation Drills
Writing Drills
Unit 14 Technology and Digital Revolution
Objectives
Listening
Reading
Vocabulary Drills
Grammar FoCUS
Speaking Skills
Translation Drills
Wring Drills
Unit 15 Management Gurus
Objectives
Listening
Reading
Vocabulary Drills
Grammar Focus
Speaking Skills_
Translation Drills
Writing Drills
Unit 16 Legendary CEOs
0bjectives
Listening
Reading
Vocabulary Drills
Grammar Focas
Speaking Skills
Translation Dmls
Writing Drills
Appendix 1 Transcripts for Listening
Appendix 2 Answer Keys to Text B
Appendix 3 Granllnar Focns
Appendix 4 Reference Version for Translation Drills
Appendix 5 Reference Version for Writing Assignments
Appendix 6 Notes

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