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商务谈判英语

商务谈判英语

定 价:¥32.00

作 者: 张立玉 主编;邓之宇,石定乐 副主编
出版社: 武汉大学出版社
丛编项: 普通高等教育“十一五”国家级规划教材
标 签: 商务英语

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ISBN: 9787307069138 出版时间: 2009-05-01 包装: 平装
开本: 16开 页数: 317 字数:  

内容简介

  《商务谈判英语》旨在帮助读者掌握商务谈判基本用语,熟悉各种商务谈判活动,了解商务谈判活动背景及常识、程序变换,扩充商务知识,扩大专业词汇,训练谈判基本技巧及提高谈判能力和商务谈判分析处理能力。本教材以实用、适用为编写原则,提供各种实用商务活动内容,取材真实、内容新颖、信息丰富,有助于进行有效的谈判训练,系统地掌握各种商务活动特点及谈判技巧。通过对本教材的学习,读者能了解和掌握国际商务谈判的基本原则和技巧,并能流利地用英语进行商务沟通、完成商务谈判 商务活动离不开商务谈判,商务谈判既是商务活动的重要内容,又是商务活动的必要手段。商务谈判关系到商务活动的成败以及企业的生存和发展,成功的商务谈判可以产生出极大的经济效益和社会效益。因此,要顺利地开展商务活动首先要能够成功地进行商务谈判。为了使商务进展顺利,要求谈判简洁、清楚、具体、完整,才能达到预期目标。国际商务谈判是一门综合艺术,要求谈判人员具备国际商务活动综合基本技能——国际贸易基本常识、商务文化和跨文化交际理念和技能以及必备的语言技能。为了帮助从事国际商务谈判人员或有志于商务谈判的人士尽快熟悉和掌握运用国际商务谈判原理和技能,我们精心编写了《商务谈判英语》。该教材将商务谈判与英语学习有机结合,便于教学和自学,具有简明、易懂、实用的特点。可作高等院校商务英语专业学生商务英语谈判课程教材,还可供外贸工作人员、商务管理人员、外企人员以及准备参加BEC和各类商务英语考试的广大考生自学使用。

作者简介

暂缺《商务谈判英语》作者简介

图书目录

Chapter 1 On Pricing
 Tuning-in
 Sourcing-up Haggling Is a Strategy
 Haggling-over
  Case I A Malting an Enquiry
  Case I B Price Haggling
  Case II CIF or FOB
 Tuning-out
  Section A Summing-up
  Section B Sorting-out
  Section C Practicing
 Flash An Introduction to Negotiation
 BBS
 Refreshing
Chapter 2 On Quality and Quantity
 Tuning-in
 Sourcing-up Quality and Quantity
 Haggling-over
  Case I A Talk on Quality
  Case II A Talk on Quantity
 Tuning-out
  Section A Summing-up
  Section B Sorting-out
  Section C Practicing
 Flash Listening Technique
 BBS
 Refreshing
Chapter 3 On Packing
 Tuning-in
 Sourcing-up Packing
 Haggling-over
  Case I The Pacldng of Air-conditioners
  Case II The Packing of Women's Pajamas
 Tuning-out
  Section A Summing-up
  Section B Sorting-out
  Section C Practicing
 Flash Non-verbal Devices Valued for Negotiation
 BBS
 Refreshing
Chapter 4 On Logistics
 Tuning-in
 Sourcing-up Logistics
 Haggling-over
  Case I A Talk on Freight
  Case 1] A Talk on Partial Shipment
 Tuning-out
  Section A Summing-up
  Section B Sorting-out
  Section C Practicing
 Flash Right Attitudes Towards Counterparts
 BBS
 Refreshing
Chapter 5 On Insurance
 Tuning-in
 Sourcing-up Marine Insurance
 Haggling-over
  Case I A Talk on Insurance Rate
  Case II A Talk on Insurance for an Order
 Tuning-out
  Section A Summing-up
  Section B Sorting-out
  Section C Practicing
 Flash Face-saving Technique in Negotiation
 BBS
 Refreshing
Chapter 6 On Payment
 Tuning-in
 Sourcing-up The Payment Terms in International Trade
 Haggling-over
  Case I Payment by D/P
  Case 11 Payment by L/C
 Tuning-out
  Section A Summing-up
  Section B Sorting-out
  Section C Practicing
 Flash Avoiding Stereotyping Individuals
 BBS
 Refreshing
Chapter 7 On Complaint and Claim
 Tuning-in
 Sourcing-up Complaints and Claims
 Haggling-over
  Case I A Malting a Complaint for Inconformity
  Case I B Malting a Complaint for Delay of Payment
  Case II A Lodging a Claim
  Case II B Settling a Claim
 Tuning-out
  Section A Summing-up
  Section B Sorting-out
  Section C Practicing
 Flash Strategy Depends on Preparation
  BBS
 Refreshing
Chapter 8 Revision and Consolidation I
 Part One Self-assessing
 Part Two Group-work
Chapter 9 On Arbitration
 Tuning-in
 Sourcing-up Arbitration
 Haggling-over
  Case I A Talk to Settle the Dispute
  Case II A Talk with a Dispute Settlement Expert
 Tuning-out
  Section A Summing-up
  Section B Sorting-out
  Section C Practicing
 Flash Anchoring Technique in Negotiation
 BBS
 Refreshing
Chapter 10 On Agency
  Tuning-in
  Sourcing-up Agency
  Haggling-over
  Case I Appointing an Agent
  Case II Settling an Agency Agreement
  Tuning-out
  Section A Summing-up
  Section B Sorting-out
  Section C Practicing
  Flash Framing Technique in Negotiation
  BBS
  Refreshing
Chapter 11 On Signing a Contract
  Tuning-in
  Sourcing-up Signing a Contract Is Not the End
  Haggling-over
  Case I A Discussion on Stipulations of the Draft
  Case I B Let's Check All the Clauses Before Signing the Contract
  Case II Signing a Contract
  Tuning-out
  Section A Summing-up
  Section B Sorting-out
  Section C Practicing
  Flash Relief Technique and Deadlock
  BBS
  Refreshing
Chapter 12 On Inviting Tender and Bidding
  Tuning-in
  Sourcing-up ABC About Invitation of Tender and Bid
  Haggling-over
  Case I A How Much Can We Guarantee Our Participation in the Tender?
  Case I B Can You Tell Me More About Your Products?
  Case II Here's How I Select and Bid for Tenders
  Tuning-out
  Section A Summing-up
  Section B Sorting-out
  Section C Practicing
  Flash Techniques of Avoiding, Deferring and Abeyance
  BBS
  Refreshing
Chapter 13 On Processing and Assembling Trade
  Tuning-in
  Sourcing-up Processing with Customer's Design or Samples
  Haggling-over
  Case I A We Are Very Interested in the Processing Business
  Case I B Let's Talk About Assembling in Detail
  Case II A We Are More than Pleased to Improve Our Present Products and Develop New Products
  Case II B We Are Willing to Cooperate with You in This Line
  Tuning-out
  Section A Sunmming-up
  Section B Sorting-out
  Section C Practicing
  Flash Language Skills at Negotiating Table
  BBS
  Refreshing
Chapter 14 On Technology Transfer
  Tuning-in
  Sourcing-up A Brief Picture About ITT
  Haggling-over
  Case I A Technology Has a Price Tag
  Case I B The Royalty Should Not Be Higher than the Standard International Rate
  Case II Using Technology as a Means for Adapting and Surving
  Tuning-out
  Section A Summing-up
  Section B Sorting-out
  Section C Practicing
  Flash Dovetailing--Asking for Their Preference
  BBS
  Refreshing
Chapter 15 On Joint Venture
  Tuning-in
  Souroing-up A Joint Venture Is a Legal Organization
  Haggling-over
  Case I A Talk on the Forms of Business Organizations
  Case II A Talk on Setting up a Joint Venture in China
  Tuning-out
  Section A Summing-up
  Section B Sorting-out
  Section C Practicing
  Flash Getting-in Step
  BBS
  Refreshing
Chapter 16 Revision and Consolidation II
  Part One Self-assessing
  Part Two Group-work
附录
练习参考答案
参考书目

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