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商务英语读写教程5

商务英语读写教程5

定 价:¥42.80

作 者: 李丽,马跃 主编
出版社: 机械工业出版社
丛编项: 新时代大学商务英语系列教材
标 签: 商务英语

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ISBN: 9787111255888 出版时间: 2009-06-01 包装: 平装
开本: 16开 页数: 342 字数:  

内容简介

  伴随着经济全球化和我国经济国际化的进程,国内外大中型企业、跨国公司等对既懂商务又会英语的复合型人才的需求与日俱增,这也促进了我国高等教育商务英语专业的快速发展。目前,全国有700多所高等院校开设了外贸英语、商务英语等课程,工商管理、金融等商科专业也都开设了以商务为核心内容的英语课程,部分院校甚至设立了商务英语专业。近几年来,全国性的商务英语教学、学术研讨会频频召开。我国国际商务的快速发展、人才市场对商务英语人才的强劲需求以及外语就业市场人才多元化推动了英语专业的教学改革和教材建设,各院校都迫切需要一套能体现商务特色与人才培养规格相适应的新教材,以改变英语教材与人才培养和需求不相适应的状况。商务英语属于专门用途英语,国外大学多将其归为ESP(English for Special Purposes)。目前,我们国内这样系统的专业教材并不很多。王正元教授领衔总主编、由全国20余所大学40余名英语教授、副教授、讲师历时两年多编写的这套“新时代大学商务英语系列教材”,是我国高等教育商务英语教材建设的一个新成果。这套教材共14本,包括读写、视听说、写作、口译,涵盖了商务英语的基本主体课程。编者基于“商务知识+英语能力=核心竞争力”的编写理念,力求在企业战略、市场营销、人力资源、企业文化、经营运作等商务语境中培养学生的英语交际能力。商务知识与英语能力相结合、商务语境与语言活动相结合、能力培养与就业需求相结合的编写思路使这套教材商务内容丰富,英语操练有的放矢,凸显了人才培养规格,给这套教材带来了亮点。这套教材在内容安排上注重了语言的体验观、语用观,体现了商务英语的科学性、系统性、实用性及任务型教学法。这是一套适合高等院校商务英语专业和商科英语课程使用的教材。同传统的英语语言文学比较起来,商务英语是我们这个时代经济发展催生的新事物,它必将在市场经济的强劲需求中茁壮成长。为更好地培养复合型人才,英语教材的建设任务是繁重的。这套教材需要在使用中逐步完善提高,以满足我国对外经济贸易、国际商务活动对英语人才的需要。

作者简介

暂缺《商务英语读写教程5》作者简介

图书目录


前言
Unit 1 Money
Objectives
Listening
Reading
VOcabulary Drills
Grammar Focus
Speaking Skills
Translation Drill
Writing D1ins
Unit 2 Foreign Currencies and Exchange Rates
Objectives
Listening
Reading
Vocabulary Drills
Grammar Focus
Speaking Skills
Translation Drills
Writing Drills
Unit 3 Electronic Finance
Objectives
Listening
Reading
Vocabulary Drills
Grammar Focus
Speaking skiu
Translation Drills
Writing Drills
Udc4 Financial Centers
Objectives
Listening
Reading
Vocabulary Drills
Grammar Focus
Speaking Skills
Translation Drill
Writing Drills
Unit5 Stock Market
Objectives
Listening
Reading
Vocabulary Drills
Grammar Focus
Speaking Skills
nanslation Drills
Writing Drills
Unit6 Personal Finance
Objectives
Listening
Reading
Vocabulary Drills
Grammar Focus
Speaking skuls
Translation Drlls
Wdting Drills
Unit7 Management&Corporate Finance
Objectives
Listening
Reading
Vocabulary Ddus
Grammar Focus
Speaking Skills
Translation Drills
Writing Drills
Unit 8 Merger&Acquisiti-n
Objectives
Listening
Reading
VOcabulary Drills
Grammar Foocus
Speaking skills
Translation Drills
Writing Drills
Unit 9 Venture Capital
Objectives
Listening
Reading
VOcabulary Drills
Grammar Focus
Speaking sbus
Translation DIius
Writing Drills
U0it10 Inflation
Objectives
Listening
Reading
VOcabulary Drills
Grammar Focus
Speaking Skills
TranslatiOn Drills
Writing Drills
Unit11 Financial Crisis
Objectives
Listening
Reading
VOcabulary Drills
Grammar Focus
Speaking skills
Translation Drills
Writing Drills
Unit12 Insurance
Objectives
Listening
Reading
VOcabulary Drills
Grammar Focus
Speaking skills
Translation Drills
Writing Drills
Udt13 Financial Institutions
Objectives
Listening
Reading
Vocabulary Dills
Grammar FOcus
Speaking skins
Translation Drius
Wdting Drills
Udt14 Financial Cooperation
ObjectiCes
Listening
Reading
Vocabulary Ddus
Grammar Focus
Speaking Skills
Translation Drills
Writing Drills
Unit15 Financial Supervision
Objectives
Listening
Reading
Vocabulary Drills
Grammar Focus
Speaking Skills
Translation Drills
Writing Drills
Unit16 Financial Figures
Objectives
Listening
Reading
VOcabulary Drills
Grammar FOcus
Speaking skius
Translation DrillS
Writing Drills
Appendix l Transcripts fOr Listening
Appendix 2 Answer Keys

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