实用商务英语导读

Chapter One Marketing and Marketing Mix
1.1 Overview of Marketing
1.2 Strategic Marketing Planning
1.3 Product Decisions
1.4 Distribution Decisions
1.5 Promotion Decisions
1.6 Pricing Decisions
实训一 营销计划书分析
Chapter Two Commodities and InternationaI Trade
2.1 0verview of International Trade
2.2 Terms of Commodity
2.3 International Cargo Transport
2.4 Ocean Marine Insurance
2.5 International Payment and Settlement
2.6 HOW to Write Sales Contract
实训二 信用证分析
Chapter Three Accounting and Financial Statements
3.1 Accounting--the Language of Business
3.2 Basic Elements of Financial Position and the Accounting Equation
3.3 Generally Accepted Accounting Principles
3.4 Double—Entry System
3.5 Financial Statements
实训三 会计与会计报表
Chapter Four Finance and Financial Markets
4.1 Foreign Exchange&Exchange Rate
4.2 Foreign Exchange Transaction
4.3 The Balance of Payments
4.4 International Financial Market
实训四 金融与金融市场
Chapter Five Internet and E-Marketing
5.1 E—Marketing
5.2 E—marketing Planning
5.3 E—marketing Strategies
5.4 E—marketing Environment
实训五 网络与网络营销
Chapter Six Managers and Management
6.1 Managers
6.2 Managerial Roles
6.3 Management
6.4 Management Levels
6.5 Management Skills
实训六 管理与管理者
Chapter Seven Service and Service Management
7.1 Understanding Services
7.2 Building the Service System
7.3 Operating the Service System
7.4 Nonprofit Service Organization
实训七 服务机构选择
Chapter Eight Tourism and Tourism Management
8.1 Travel and Tourism
8.2 Accommodation and Transportation
8.3 Entertainment
8.4 Frontier
实训八 设计旅游线路
Chapter Nine Business and Interpersonal Skills
9.1 Communication Channel
9.2 Presentation
9.3 Negotiation
9.4 Teamwork
实训九 商务活动与人际沟通
Chapter Ten Business and GIobaIization
10.1 Overview of Globalization
10.2 The Strategies of Globalization
10.3 Managing Global Marketing
实训十 全球化与商务活动