会展英语

Part One English for Conventions
Unit 1 Talking about Convention Industry
Background and Direction
Dialogue 1 ： What Makes a Great Convention City?
Dialogue 2： Booking a Meeting
Reading： The Historical Development of Convention Industry
Practical Writing： Convention or Meeting Proposal
Exercises
Unit 2 Planning of Meetings and Conventions
Background and Direction
Dialogue 1 ： Planning for the Convention
Dialogue 2 ： Arranging for the Convention
Reading： The Routine Work of Meeting Planner
Practical Writing： Convention Lead Form
Exercises
Unit 3 Conference enue Selection
Background and Direction
Dialogue 1 ： Negotiating about Conference Venue
Dialogue 2 ： Site Selection
Reading： Event Venue Selection
Practical Writing： Meeting Room Reservation Form
Exercises
Unit 4 Selling and Promoting Conventions
Background and Direction
Dialogue 1 ： Bargaining for a Discount
Dialogue 2： Negotiating Conference Facilities
Reading： Event Planning Service
Practical Writing： Convention Registration Form
Exercises
Unit 5 Conference Registration
Background and Direction
Dialogue 1： Convention Registration
Dialogue 2： Registering at Conference
Reading： Convention Registration Service
Practical Writing： Call for Conference
Exercises
Unit 6 Catering Service for Convention
Background and Direction
Dialogue 1 ： Catering Arrangement for a Seminar
Dialogue 2： Confirming Catering Service
Reading： Event Catering
Practical Writing： Catering Arrangement
Exercises
Unjt 7 Post-conference Tour
Background and Direction
Dialogue 1：Discussing the Itinerary of Post.conference Tour
Dialogue 2：Talking about the Itineraxy
Reading：Incentive Program
Practical Writing：Post-conference Tour Itinerary
Exercises
Part Two English for Exhibitions
Unit 8 Talking about Exhibition Industry
Background and Direction
Dialogue 1：Talking about Famous Exhibition Cities
Dialogue 2：Talking about Future Plan in MICE Sector
Reading：The Historical Development of了rade Fair
Practical writing：A Business Letter to Exhibitors
Exercises
Unit 9 Exhibition Planning and Marketing
Background and Direction
Dialogue 1：Confirming an Exhibition Reservation
Dialogue 2：Exhibition Marketing：Ext.erior Liaison
Reading：Trade Show Preparation Timeline
Practical Writing：Exhibition Soliciting Letter
Exercises
Unit 10 Booking a Stand
Background and Direction
Dialogue 1：Booking a Stand
Dialogue 2：Cancellation of Participation
Reading：ParticiF，atkng Fairs and Exhibitions
Practical Writing：Exhibitor Pre.registration Form
Exercises
Unit 11 Booth Installation and Dismantlement
Background and Direction
Dialogue 1：Setting up the Booth
Dialogue 2：Dismantling a Stand
Reading：Standout Booth Design
Practical Writing：Exhibition Agenda
Exercises
Unit 12 Exhibition Logistics
Background and D~ection
Dialogue 1：Negotiating the Pacldng of Exhibits
Dialogue 2：Negotiating Storage and Transportation
Reading：Exhibits rransportation&Customs Declaration
Practical Writing：Notice of Forwarding Instruction
Exercises
Unit 13 Exhibition Reception
Background and Direction
Dialogue l：Price Negotiation at the Booth
Dialogue 2：Communication at the Booth
Reading：Capturing the Right Trade Show Visitor
Practical Writing：了rade Fair Price List
Exercises
Unit 14 Post.exhibition Research and Analysis
Background and Direction
Dialogue 1：Analyzing the Results of the Exhibition
Dialogue 2：Discussing about Exhibition Results
Reading：When and How to Evaluate Events
Practical Writing：Exhibition Working Hours
Exercises
Keys to Exercises
Appendix 1 Terminology for Exhibitions
Appendix 2 Sample Writing
Appendix 3 FAQ（Frequent Asked Questions）about Trade Show
参考书目