商务英语

Unit One
Text A International Trade
Text B Trade Frictions and Protectionism
Business Writing Automatic Reply
Business Dialogue First and Further Contact
Unit Two
Text A The Nature of Cross-cultural Negotiation
Text B Eight Steps to Success in Negotiating
Business Writing Memo
Business Dialogue Business Negotiation
Unit Three
Text A Cultural Awareness: An Essential Element of Doing Business Abroad
Text B Business Negotiations with the Koreans.A Cross-cultural Perspective
Business Writing Contracts
Business Dialogue After-sale Services
Unit Four
Text A Cultural Differences in International Business
Text B Business Cards
Business Writing Resume/CV (Curriculum Vita)
Business Dialogue Hotel Reservation & Check Out
Unit Five
Text A Income and Work
Text B Culture and Economic Development
Business Writing Resignation
Business Dialogue Saying Good-bye
Unit Six
Text A Human Resource Policies--Employee Selection
Text B Testing, Testing--The New Job Search
Business Writing Recruiting Advertisement
Business Dialogue An Invitation to Dinner/At Dinner
Unit Seven
Text A Hiring Employees--It's not Just Luck
Text B How to Shine at a Job Interview
Business Writing Congratulations & Wishes
Business Dialogue Job Interview
Unit Eight
Text A Marketing Mix and McDonald's Five P's
Text B Coca-Cola's Global Marketing Strategy
Business Writing Thanks & Apologies
Business Dialogue Eating and Drinking
Unit Nine
Text A Strategic Issues in Chinese Marketing
Text B The Changing Concept of Marketing
Business Writing Special Persuasive Requests
Business Dialogue Business Visiting
Unit Ten
Text A Culture Important in Advertising
Text B The Major Participants in the Advertising Business
Business Writing Advertisement
Business Dialogue At the Customs
Unit Eleven
Text A Environmental Degradation
Text B Design of Environmental Policy
Business Writing Meeting Notice
Business Dialogue Sightseeing
Unit Twelve
Text A Population
Text B Achievements and Developments in Population and Family Planning in Chi
Business Writing Welcome New Employees
Business Dialogue Cancel an Appointment
Unit Thirteen
Text A Sorry, Officer, I Was Just Surfing
Text B Audi Stories behind the Four Rings
Business Writing Application Letters
Business Dialogue Introduction
Unit Fourteen
Text A Nike, from Small Beginnings to World Giant
Text B Nokia: Voice from Finland
Business Writing Refusal Letters
Business Dialogue Display and Marketing of Samples
Unit Fifteen
Text A IT Grows Up
Text B The Number One Problem
Business Writing Special Persuasive Claims
Business Dialogue Complaints and Claims
Unit Sixteen
Text A 10% of Population Has Shopped on Web, Study Shows
Text B eBay Makes Online Buying Easier
Business Writing Invitation Cards and Letters
Business Dialogue Discussing the Price
Unit Seventeen
Text A The Banking Industry in China
Text B Politics vs. Economics
Business Writing Seeking for Joint Venture Partners
Business Dialogue WTO and China's Economy
Unit Eighteen
Text A Foreign Direct Investment
Text B Product Life Cycle
Business Writing Personal Statement
Business Dialogue Reception and Parting
Unit Nineteen
Text A The Global Financial System
Text B Current Accounts
Business Writing Recommendation Letters
Business Dialogue Appointment
Reference