商务英语函电

商务英语函电基本知识
第一单元 商务英语函电简介
Unit 1 Introduction to Business English Correspondence
Part Ⅰ Functions of Business English Correspondence
Part Ⅱ Structural Parts and Styles of Business English Correspondence
Part Ⅲ Essential Qualities of Business English Correspondence
Summary
Exercise
第二单元 电子邮件写作
Unit 2 E-mail Writing
Part Ⅰ Brief Introduction of Electronic Commerce&E-mail
Part Ⅱ Business E—mail Writing
Summary
Exercise
交易准备
第三单元 建立贸易关系
Unit 3 Establishing Business Relations
Part Ⅰ Channels to Find New Customers
Part Ⅱ Letters for Establishing Business Relations
Summary
Exercise
第四单元 资信调查
Unit 4 Status Enquiry
Part Ⅰ Channels to Make Status Enquiries
Part Ⅱ Status Enquiry Letters&Replies
Summary
ExPrrisP
第五单元 询价与回复
Unit 5 Enquiry and Reply
Part Ⅰ Introduction tO Enquiry
Part Ⅱ Enquiry&Replies
Summary
Exercise
第六单元 促销
Unit 6 Sales Promotion
Part Ⅰ Brief Introduction
Part Ⅱ Sales Promotion Letters
Summary
Exercise
第七单元 报价、报盘与还盘
Unit 7 Quotation，Offers and Counter-offers
Part Ⅰ Brief Introduction
Part Ⅱ Quotations，Offers&Counter—offers and Sample Letters
Summary
Exercise
第八单元 订单、接受和回绝
Unit 8 Order。Acceptance or Refusal
Part Ⅰ Brief Introduction
Part Ⅱ Orders，Acceptance&Refusals and Sample Letters
Summary
Exercise
合同立
第九单元 售货确认书及购货合同
Unit 9 Sales Confirmation and Purchase Contraet
Part Ⅰ Brief Introduction
Part Ⅱ Sales Confirmation&Purchase Contract and Specimens
Summary
Exercise
合同执行及后期管理
第十单元 支付
Unit 10 Terms of Payment
Part Ⅰ Brief Introduction
Part Ⅱ Terms of Payment&Specimen Letters
Summary
Exereise
第十一单元 包装
Unit 11 Packing
Part Ⅰ Brief Introduction
Part Ⅱ Packing and Sample Letters
Summary
Exereise
第十二单元 保险
Unit 12 Insurance
Part Ⅰ Brief Introduction
Part Ⅱ Insurance and Sample Letters
Summary
Exercise
第十三单元 运输
Unit 13 Shipment
Part Ⅰ Brief Introduction
Part Ⅱ Shipment and Sample Letters
Summary
Exercise
第十四单元 投诉、索赔与理赔
Unit 1 4 Complaint，Claim and Settlement
Part Ⅰ Brief Introduction
Part Ⅱ Complaint，Claim & Settlement and Sample Letters
Summary
EXerciSe
第十五单元 代理
Unit 15 Agency
Part Ⅰ Brief Introduction
Part Ⅱ Agency Letters & Samples
Summary
Exercise
拓展知识
附录Ⅰ 销售合同（Sales Contracts）
附录Ⅱ 商务报告撰写（Business Report Writing）
参考文献