Chapter 1 跨国经营的驱动因素 Introduction 导读 Ideas in Focus 概念述要 Voice of Practitioners 实践者之声 Insights from Scholars 学者之见 Cases in Practice 案例实践 Buzz-In 各抒己见 Chapter 2 外部环境的挑战：和风细雨 四通八达 Introduction 导读 Ideas in Focus 概念述要 Voice of Practitioners 实践者之声 Insights from Scholars 学者之见 Cases in Practice 案例实践 Buzz-In 各抒己见 Chapter 3 竞争的挑战：建立优势奠定竞争基石 Introduction 导读 Ideas in FoCUS 概念述要 Voice of Practitioners 实践者之声 Insights from Scholars 学者之见 Cases in Practice 案例实践 Buzz-In 各抒己见 Chapter 4 合作的挑战：借力联手创造财富 Introduction 导读 Ideas in Focus 概念述要 Voice of Practitioners 实践者之声 Insights from Scholars 学者之见 Cases in Practice 案例实践 Buzz-In 各抒己见 Chapter 5 组织的挑战：寻求匹配的组织架构 Introductions 导读 Ideas in Focus 概念述要 Voice of Practitioners 实践者之声 Insights from Scholars 学者之见 Cases in Practice 案例实践 Buzz-In 各抒己见 Chapter 6 管理的挑战：成事在人持续创新 Introduction 导读 Ideas in FoCUS 概念述要 Voice of Practitioners 实践者之声 Insights from Scholars 学者之见 Cases in Practice 案例实践 Buzz-In 各抒己见 Chapter 7 伦理的挑战：优秀的企业公民 Introduction 导读 Ideas in Focus 概念述要 Voice of Practitioners 实践者之声 Insights from Scholars 学者之见 Cases in Practice 案例实践 Buzz-In 各抒己见 Chapter 8 未来的挑战：跨国企业的演进 Introduction 导读 Ideas in Focus 概念述要 Voice of Practitioners 实践者之声 Insights from Scholars 学者之见 Cases in Practice 案例实践 Buzz-In 各抒己见 附录1 重要网站信息 附录2 近年进入500强的中国企业名单 参考文献
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