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经贸英语

经贸英语

定 价:¥31.00

作 者: 房玉靖 主编,刘玉玲 副主编
出版社: 清华大学出版社
丛编项: 全国高职高专专业英语规划教材
标 签: 高职高专

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ISBN: 9787302208617 出版时间: 2009-11-01 包装: 平装
开本: 16开 页数: 320 字数:  

内容简介

  《经贸英语》是专为高职高专英语教学所编写的一本综合性教材,根据高职教育培养“高素质技能型专门人才”的目标,本着高职教育“实用为主、够用为度”的指导思想,针对高职高专学生的特点,以经贸工作的实际需求为出发点,集阅读、写作和翻译为一体,着重培养学生的实际语言应用能力,全方位地训练学生经贸英语的阅读能力和书面表达能力。《经贸英语》编排灵活,实用性强。《经贸英语》适用于高职高专院校商务英语、国际贸易、国际商务等相关专业的学生,也可供从事翻译、外事、外经贸、旅游等涉外人员及有较好基础的英语自学者使用。

作者简介

暂缺《经贸英语》作者简介

图书目录

Unit 1 Chinas Economy
Warm-up: Bilingual Reading
Text A: Chinas Development Roadmap
Text B: Beefing Up BPO
Business English Translation
Extended Knowledge: Business English Writing
Unit 2 Investment and Technology Transfer
Warm-up: Bilingual Reading
Text A: Transfer of Technology to Developing Countries
Text B: Foreign Investment Hits $2.11 Trillion in 30 Years
Business English Translation
Extended Knowledge: Business English Writing
Unit 3 Banking System
Warm-up: Bilingual Reading
Text A: Knowledge of Bank Deposit
Text B: China to Spend 78% More on Emission Reduction
Business English Translation
Extended Knowledge: Business English Writing
Unit 4 Financial Crisis
Warm-up: Bilingual Reading
Text A: Foreign Ptwchases of U.S. Debt Rise
Text B: ECB, Bank of England Cut
Rates to Record Lows
Business English Translation
Extended Knowledge: Business English Writing
Unit 5 Stimulusto Economy
Warm-up: Bilingual Reading
Text A: What Should Washington Do?
Text B: European Leaders Agree to Extra Stimulus Money
Business English Translation
Extended Knowledge: Business English Writing
Unit 6 Global Efforts Needed
Warm-up: Bilingual Reading
Text A: Crisis Reveals Growing Finance Gaps for Developing Countries   Text B: G-20 Leaders Lay out Plan to Restore Growth
Business English Translation
Extended Knowledge: Business English Writing
Unit 7 Entrepreneurship and Employment
Warm-up: Bilingual Reading
Text A. Entrepreneurship
Text B: Unemployment Is Americans Top Economic Concern
Business English Translation
Extended Knowledge: Business English Writing
Unit 8 A Glanoe at Americas Eoonomic Situation
Warm-up: Bilingual Reading
Text A: The Wall Street Bonus in Retreat
Text B: Rising Rates to Worsen Subprime Mess
Business English Translation
Extended Knowledge: Business English Writing
Unit 9 Combating Crisis
Warm-up: Bilingual Reading
Text A: Will the Fed Go Long?
Text B: Nation Faces Increasing Inflation Risk
Business English Translation
Extended Knowledge: Business English Writing
Unit 10 Marketing
Warm-up: Bilingual Reading
Text A: How Does Consumer Psychology Work in Marketing?
Text B: Oil Prices Rise on Stocks, Dollar
Business English Translation
Extended Knowledge: Business English Writing
Unit 11 Advertising
Warm-up: Bilingual Reading
Text A: Advertising
Text B: Global Trade Will Shrink by 9% Business English Translation   Extended Knowledge: Business English Writing
Unit 12 Human Resources
Warm-up: Bilingual Reading
Text A: Human Resources Management
Text B: What is Human Resources Management?
Business English Translation
Extended Knowledge: Business English Writing
Unit 13 E-Commerce
Warm-up: Bilingual Reading
Text A: E-commerce and E-wallet
Text B: Bernanke: Recovery to Begin Next Year
Business English Translation
Extended Knowledge Business English Writing
Unit 14 Customs Declaration
Warm-up: Bilingual Reading
Text A: Customs Declaration Procedures of the Importing Materials in Processing Trade
Text B: Unjust Trade Must Be Countered Business English Translation   Extended Knowledge: Business English Writing
Unit 15 Contracts
Warm-up: Bilingual Reading
Text A: Contracts
Text B: Economist Predicts GDP Growth of 10%
Business English Translation
Extended Knowledge: Business English Writing
Unit 16 Logistics
Warm-up: Bilingual Reading
Text A: Physical Distribution
Text B: Per Capita GDP Predicted to Soar by 2030
Business English Translation
Extended Knowledge: Business English Writing
Appendix Ⅰ Reference & Key
Appendix Ⅱ Commonly-Used Business Terms
Bibliography参考文献

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