电子商务专业英语（第二版）

定　价：¥28.00

作　者：	孙建忠，白凤仙主编
出版社：	水利水电出版社
丛编项：	普通高等教育“十一五”国家级规划教材·21世纪高等学校精品规划教材
标　签：	大学专业英语教材

购买这本书可以去

ISBN：	9787508469348	出版时间：	2009-10-01	包装：	平装
开本：	16开	页数：	263	字数：

内容简介

　　《电子商务专业英语（第2版）》第一版于2004年出版，第二版在延续第一版编写风格的基础上，为更好地适应教学改革需求，考虑电子商务技术的发展，根据广大读者使用的反馈和作者多年讲授该课程的教学经验，在保持第一版教材编写风格的基础上，对各章节的内容、结构等进行了修订、调整、完善和补充。全书共14章，主要内容包括：电子商务的基本概念、电子商务的技术基础、电子商务模式、B2B电子商务、电子支付系统、电子商务安全、电子商务定价、网络营销、电子商务法律问题、电子物流、建设成功的网上企业、建立电子商务应用以及案例分析等。《电子商务专业英语（第2版）》内容覆盖了当今电子商务技术的各个方面，并力求体现电子商务的最新发展。《电子商务专业英语（第2版）》所有内容均取材于最近几年国外出版的原版教材和互联网，内容新颖，系统性强。每一章都围绕一个主题，配有学习指导、详细注释和参考译文以及精心安排的练习，可以使学生很快掌握课文要点。每章还介绍一个专业英语学习专题，帮助读者掌握专业英语的阅读、翻译和写作技巧。《电子商务专业英语（第2版）》既可作为高等院校电子商务及相关专业电子商务专业英语教材，也可用作管理与技术人员了解并学习电子商务知识的参考书。

作者简介

暂缺《电子商务专业英语（第二版）》作者简介

图书目录

序
第二版前言
第一版前言
Chapter 1 Introduction to E-Commerce
学习指导
1.1 Introduction
1.2 Electronic Commerce： The Second Wave
1.3 Business Models， Revenue Models，and Business Processes
1.4 Economic Forces and Electronic Commerce
1.5 Identifying Electronic Commerce Opportunities
1.6 International Nature of Electronic Commerce
Reading Materials——Benefits of EC
科技英语的特点
Exercises
Chapter 2 The Internet and World Wide Web： E-Commerce Infrastructure
学习指导
2.1 The Internet： Technology Background
2.2 The Internet Today
2.3 Internet II： The Future Infrastructure
2.4 The World Wide Web
Reading Materials——The Internet and The Web： Features
英语专业词汇的构成
Exercises
Chapter 3 E-Business Models
学习指导
3.1 Introduction
3.2 Storefront Model
3.3 Auction Model
3.4 Portal Model
3.5 Dynamic Pricing Models
3.6 B2B Exchange
3.7 B2B Service Providers
3.8 Online Trading and Lending Models
3.9 Getting a Loan Online
3.10 Recruiting on the Web
3.11 Online News Services
3.12 Online Travel Services
3.13 Online Entertainment
3.14 Online Automotive Sites
3.15 Energy Online
3.16 Selling Brainpower
3.17 Online Art Dealers
3.18 E-Learning
3.19 Click-and-Mortar Businesses
数学公式的读法（Pronunciation of mathematical expressions）
Exercises
Chapter 4 Business-to-Business Electronic Commerce
学习指导
4.1 Introduction
4.2 Cost Efficiencies from Automation of Transactions
4.3 Economic Efficiency Gains from Intermediation in B2B E-Commerce
4.4 Market Structure and Ownership of B2B Intermediaries
4.5 Effects of E-commerce on the Organization of Firms
4.6 Conclusion
Reading Materials——Trust， as a main barrier in adopion to B2C E-Commerce
常用英语互译技巧
Exercises
Chapter 5 Electronic Payment Systems
学习指导
5.1 Electronic Payments： a Critical Element in EC Support Services
5.2 Electronic Cards and Smart Cards
5.3 E-Cash and Innovative Payment Methods
5.4 E-Checking
5.5 E-Billing
Reading Materials——Stored-Value Cards： Tapping The Teen and Preteen Markets
被动语态的翻译技巧
Exercises
Chapter 6 E-Commerce Security
学习指导
6.1 Security is Everyones Business
6.2 Basic Security Issues
6.3 Types of Threats and Attacks
6.4 Managing EC Security
6.5 Securing EC Communications
6.6 Securing EC Networks
Reading Materials——Spyware： A Financial Assault Weapon
复杂定语（从句）的翻译技巧之一
Exercises
Chapter 7 Pricing
学习指导
7.1 TheEffects of the 2Is on Pricing
7.2 Basic Pricing Strategies
7.3 Dynamic Pricing Strategies
7.4 Advanced Pricing Strategies
Reading Materials——eBay France： The Price （Increase） is Right
复杂定语（从句）的翻译技巧之二
Exercises
Chapter 8 Intemet Marketing
学习指导
8.1 Introduction..
8.2 Definition and Scope of Intemet Marketing
8.3 The Seven Stages of Intemet Marketing
8.4 Critical Success Factors for Intemet Marketing Executives
英语长句的翻译
Exercises
Chapter 9 Legal Issues of E-Commerce
学习指导
9.1 Jurisdiction on the Intemet
9.2 Contracting and Contract Enforcement in Electronic Commerce
9.3 Privacy
9.4 Intellectual Property Rights
Reading Materials——Information Privacy and Computer Security
学术论文的英文写作简介
Exercises
Chapter 10 E-Logistics
学习指导
10.1 The CLM Definition of Logistics
10.2 E-Logistics： Delivering the Goods in E-Commerce
科技论文标题的写法
Exercises
Chapter 11 Introduction to M-Business Applications
学习指导
11.1 Introduction
11.2 Value Proposition
11.3 M-Business Applications
11.4 M-Business Technologies
11.5 M-Business vs. E-Business Applications
11.6 Challenges in M-Business
英文摘要的写作技巧
Exercises
Chapter 12 Launching a Successful Online Business and EC Projects
学习指导
12.1 Starting a New Online Business
12.2 Adding E-Commerce Initiatives or Transforming to an E-Business
12.3 Building a Web Site
12.4 Opening a Web Storefront
Reading Materials——Akamal Technologies
英文论文引言的写作技巧
Exercises
Chapter 13 Building E-Commerce Applications and Infrastructure
学习指导
13.1 A Five-Step Approach to Developing an E-Commerce Landscape
13.2 Criteria for Selecting a Development Approach
13.3 Vendor and Software Selection
13.4 Usage Analysis and Site Management
Reading Materials——Molding a New Vision for E-Commerce at D-M-E
求职英语简介
Exercises
Chapter 14 Case Study of E-Commerce
学习指导
14.1 Amazon.com
14.2 Dell
14.3 Alibaba
Reading Materials——Ebay： A Business History
广告文体简介
Exercises
参考文献及网站