商务英语步步赢：实战谈判赢天下

Chapter 1 Business Communications 商务交际
　　Unit 1 Answering the Telephone接听电话／002
　　Unit 2 DiMing a Wrong Number打错电话／004
　　Unit 3 Calling a Switchboard电话转接／006
　　Unit 4 Arranging an Appointment安排约会／008
　　Unit 5 Putting Off an Appointment推迟约会／010
　　Unit 6 Canceling an Appointment取消约会／012
　　Unit 7 Visiting Clients拜访客户／014
　　Unit 8 Reception商务接待／016
　　Unit 9 Introduction of the Company公司介绍／018
　　Unit 10 Visiting Factories参观工厂／020
　　Unit 1 1 Business Meals商务会餐／022
　　Unit 12 Arranging Activities安排活动／024
　　Unit 13 Seeing Off Customers送别客户／026
　　
　　Chapter 2 Price and Terms of Payment 价格与付款方式
　　Unit 1 Inquiry询盘／028
　　Unit 2 Offer报盘／030
　　Unit 3 Counter-Offer还盘／032
　　Unit 4 CIF成本、保险加运费价／034
　　Unit 5 DDP完税后交货价／036
　　Unit 6 EXW工厂交货价／038
　　Unit 7 FOB船上交货价／040
　　Unit 8 Remittance汇付／042
　　Unit 9 Collection托收／044
　　Unit 10 Letter of Credit信用证／046
　　Unit 11 Letter of Guarantee保函／048
　　
　　Chapter 3 Packing and Logistics 包装与物流
　　Unit 1 Mode of Packing包装方式／050
　　Unit 2 Ways of Shipment装运方式／052
　　Unit 3 Date of Shipment装运期限／054
　　Unit 4 Chartering a Vessel租船订舱／056
　　Unit 5 Port of Departure起运港／058
　　Unit 6 Port of Destination目的港／060
　　Unit 7 Transshipment Port中转港／062
　　Unit 8 Clearance of Goods报关／064
　　Unit 9 Customs Clearance结关／066
　　Unit 10 Export Drawback出口退税／068
　　Unit 11 Exemption from Duty进口免税／070
　　
　　Chapter 4 Forms of Trade 贸易方式
　　Unit 1 Technology Transfer技术转让／072
　　Unit 2 Bidding招标／074
　　Unit 3 Tender投标／076
　　Unit 4 Joint Venture合资企业／078
　　Unit 5 Compensation Trade补偿贸易／080
　　Unit 6 Barter Trade易货贸易／082
　　Unit 7 Consignment Trade寄售贸易／084
　　Unit 8 Processing Business加工业务／086
　　Unit 9 Assembling Business装配业务／088
　　Unit 10 Financing融资／090
　　Unit 1l Agent有关代理／092
　　Unit 12 Commission佣金问题／094
　　
　　Chapter 5 Import and Export商贸进出口
　　Unit 1 Credit Inquiry资信调查／096
　　Unit 2 Establishing Trade Relations建立贸易关系／098
　　Unit 3 Quantity of the Order订货数量／100
　　Unit 4 Quality of Goods货物质量／102
　　Unit 5 Ordering Goods下订单／104
　　Unit 6 Out of stock缺货／106
　　Unit 7 Insurance Rate保险费率／108
　　Unit 8 Commodity Inspection商品检验／110
　　Unit 9 Signing a Contract签订合同／112
　　Unit 10 Revision of a Contract修改合同／114
　　
　　Chapter 6 Business Conferences 商务会议
　　Unit 1 Preparing for a Meeting会议筹备／116
　　Unit 2 Agenda会议议程／118
　　Unit 3 Beginning the Meeting会议开始／120
　　Unit 4 Discussing During the Meeting会议讨论／122
　　Unit 5 Summarization and Adjournment总结闭会／124
　　
　　Chapter 7 Company Operation 公司运作
　　Unit 1 Competition竞争／126
　　Unit 2 Partnership合作关系／128
　　Unit 3 Product Launch新产品发布会／130
　　Unit 4 Press Conference记者招待会／132
　　Unit 5 Registering a Trademark商标注册／134
　　Unit 6 Patent专利／136
　　Unit 7 Financial Affairs公司财务／138
　　Unit 8 Company Website公司网站／140
　　Unit 9 Mergers公司合并／142
　　Unit 10 Branch Offices分支机构／144
　　
　　Chapter 8 Marketing ＆Sales 市场营销
　　Unit 1 Market Research市场调研／146
　　Unit 2 Target Audience目标消费者／148
　　Unit 3 Promotion by Salesperson登门推销／150
　　Unit 4 Advertising Campaign广告运作／152
　　Unit 5 Choosing Media选择媒体／154
　　Unit 6 Details of all Advertisement广告细节／156
　　Unit 7 Promotional Events促销活动／158
　　Unit 8 Preparing for a Trade Show准备展会／160
　　Unit 9 Trade Shows展会现场／1 62
　　Unit 10 Product Demonstrations产品展示／164
　　Unit 11 E-commerce电子商务／166
　　Unit 12 After-Sale Service售后服务／168
　　
　　Chapter 9 Customer Relationship Management 客户关系管理
　　Unit 1 Complaints About Quality质量投诉／170
　　Unit 2 Complaints About Short Quantity短重投诉／172
　　Unit 3 Dealing with Complaints处理投诉／174
　　Unit 4 Wrong Shipment错发货物／176
　　Unit 5 Returning the Goods退货／178
　　Unit 6 Claims索赔／1 80
　　Unit 7 Arbitration诉诸仲裁／182
　　Unit 8 Public Relations公共关系／1 84
　　Unit 9 Company Gifts公司纪念品／186
　　
　　Chapter 10 Contacting with Bank 与银行业务
　　Unit 1 Opening an Account开立账户／188
　　Unit 2 Inquiring About Interest Rates询问利率／190
　　Unit 3 Depositing and Withdrawing存款取钱／192
　　Unit 4 Closing an Account注销账户／194
　　Unit 5 Cashing a Check支票兑现／196
　　Unit 6 The Rate of Exchange外汇汇率／198
　　Unit 7 Exchanging Money货币兑换／200
　　Unit 8 Credit Card信用卡／202
　　Unit 9 Reporting a Lost Passbook存折挂失／204
　　Unit 10 Investing in Stock Market投资股市／206
　　
　　Chapter 11 Business Trip 商务旅行
　　Unit 1 Daily Schedule日程安排／208
　　Unit 2 Passport and Visa护照签证210
　　Unit 3 Booking a Plane Ticket订飞机票／212
　　Unit 4 Security Check安全检查／214
　　Unit 5 On the Plane在飞机上／216
　　Unit 6 Transit转机／218
　　Unit 7 Passing the Customs过海关／220
　　Unit 8 By Ship乘船／222
　　Unit 9 By Train乘火车／224
　　Unit 10 Asking the way问路／226
　　Unit 11 By Bus乘公交车／228
　　Unit 12 By Subway乘地铁／230
　　Unit 13 Taking a Taxi乘出租车／232
　　Unit 14 Reserving a Room订房间／234
　　Unit 15 Checking in入住登记／236
　　Unit 16 Wake-up Call电话叫醒／238
　　Unit 17 Laundry送洗衣物／240
　　Unit 18 Maintenance维修服务／242
　　Unit 19 Bill Mistake账单错误／244
　　Unit 20 Checking out结账退房／246
　　Unit 21 Booking a Table餐厅订位／248
　　Unit 22 At the Restaurant在餐馆／250
　　Unit 23 Sightseeing参观游览／252