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电子商务英语

电子商务英语

定 价:¥30.00

作 者: 覃正,王丹萍 主编
出版社: 北京大学出版社
丛编项: 全国高等院校电子商务系列实用规划教材
标 签: 商务英语

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ISBN: 9787301053645 出版时间: 2010-02-01 包装: 平装
开本: 16开 页数: 290 字数:  

内容简介

  《电子商务英语》精选40篇电子商务英语阅读材料,旨在提高学生的阅读与写作能力,拓宽学生的知识面,使其理解并掌握电子商务的基本概念、原理及发展趋势,从而促进学生外语技能与专业知识的全面发展。《电子商务英语》共分10个单元。每个单元涉及电子商务的一个主题,主要包括电子商务的基本概念、电子市场的基本架构、B2C电子商务、B2B电子商务、电子商务中的客户行为及客户服务、电子商务的技术架构、移动商务的发展、电子营销、电子商务中的支付体系以及电子商务涉及的法律道德问题。每个单元以阅读训练为主,并提供科技英语翻译及写作技巧点拨,以帮助学生在提高阅读能力的同时,加强写作能力的训练。《电子商务英语》可作为高等院校电子商务及相关专业本科生与研究生的教材,也可供读者自学使用。

作者简介

暂缺《电子商务英语》作者简介

图书目录

UNIT 1 Brief Introduction to E-commerce
 Text
 The Emergence of E-commerce
 Supplementary Reading 1
 E-commerce in China
 Supplementary Reading 2
 Amazon--Before and After
 Supplementary Reading 3
 Should E-commerce Be Taxed Like Any Other  Commerce
 参考译文
UNIT 2 E-commerce Market Mechanism
 Text
 Electronic Marketplaces
 Supplementary Reading 1 eBay--The Juggernaut of  E-marketplaces
 Supplementary Reading 2
 Collaborative Commerce--The Next Big Trend in  Partnering
 Supplementary Reading 3
 Making the Web Just another Venue for Trade-Shows
 参考译文
UNIT 3 Business-to-Customer E-commerce
 Text
 Yesterday, Today and Tomorrow of B2C E-commerce
 Supplementary Reading 1
 B2B vs B2C--More Than Just a Letter
 Supplementary Reading 2
 FAQ for B2C
 Supplementary Reading 3
 What is the Difference between B2C and B2B
 参考译文
UNIT 4 Business-to-Business E-commerce
 Text
 Business-to-Business E-commerce
 Supplementary Reading 1 B2B Marketing Strategies
 Supplementary Reading 2 E-Commerce Procurement  Management
 Supplementary Reading 3
 Research on Partner-Choosing and Web Services for B2B E-commerce in Virtual Enterprises
 参考译文
UNIT 5 Consumer Behavior and Customer Services in  E-commerce
 Text
 Customer Behavior Affects E-commerce  Competitiveness
 Supplementary Reading 1
 E-commerce Report: Technology that promises to  analyze sales data more simply and quickly could alter customer interactions
 Supplementary Reading 2
 Improving Customer Experience:Usability Testing Is Not Enough
 Supplementary Reading 3
 Five Myths in E-Commerce about Personalization
 参考译文
UNIT 6 Technical Infrastructure of E-commerce
 Text
 Database
 Supplementary Reading 1
 Two Technical Infrastructures of E-commerce--Data Management and Computer Network
 Supplementary Reading 2
 Intemet
 Supplementary Reading 3
 Communities in Cyberspace
 参考译文
UNIT 7 Mobile Commerce
 Text
 Mobile Commerce
 Supplementary Reading 1
 M-commerce Security Challenges and Solution
 Supplementary Reading 2
 M-commerce at Helsana Health Insurance
 Supplementary Reading 3
 M-commerce in China
 参考译文
UNIT 8 Online Marketing
 Text
 E-marketing
 Supplementary Reading 1
 E-marketing Strategy and Tesco's E-marketing  Campaign
 Supplementary Reading 2
 Google and Financial Crisis
 Supplementary Reading 3
 Search Engine Optimization
UNIT 9 Payment System in E-commerce
 Text
 Electronic Payment
 Supplementary Reading 1
 Electronic Funds Transfer
 Supplementary Reading 2
 Untraceable Digital Cash, Information Markets, and BlackNet(1)
 Supplementary Reading 3
 Untraceable Digital Cash, Information Markets, and BlackNet(2)
 参考译文
UNIT 10 Law, Ethics in E-commerce
 Text
 Computer Security
 Supplementary Reading 1 Computer Virus
 Supplementary Reading 2 The Law of the Web for  Businesses
 Supplementary Reading 3 Privacy and  Confidentiality in an E-commerce World
 参考译文
Key to Exercises
References

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