“Just as It is possible to distinguish one person from another thanksto their physical features，products can also be recognized and areconsidered pleasant，serious or absolutely unacceptable depending ontheir appea~nces.The presentation of a product is a true art.Labels，tags and packaging help products to take shape and be recognizedamong the others.The easier it is to pick them out，the more successfulthey will be：this is how I approach my work.Another aspect that Ibelieve is important is coherence between the image and the materials：_f a product has a”1930s”appea~nce，I Iike to seek out materials usedback then；if the product is aged，I make sure it really looks that way.1 ne empathy that is developed through these materials is the bounda~of a creative artists skills.
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