Unit One Keys to Being a Successful Entrepreneur
Text A Seven Key Qualities of Successful Entrepreneurs
Text B Case Study: Shahnaz Husain -- The Archangel of Herbal Beauty
Text C Entrepreneurs Share Courage, Other Common Traits
Unit Two Office Politics
Text A Managing Office Politics
Text B Case Study: Ask Annie -- HOW to Survive Office Politics
Text C Power Plays
Unit Three Real Work at Home lobs
Text A Home-Based Business
Text B Case Study: StartupNation Home-Based 100 -- 10 Top Home Businesses in i0 Categories
Text C How to Start Your Own Business.
Unit Four Employee Turnover
Text A Glad To See You Go : The Benefits of Employee Turnover
Text B Case Study: Why are We Losing All Our Good People ?
Text C Overcoming Job Burnout
Unit Five Customer Management
Text A Surviving in the Age of Rage
Text B Case Study: The Right Way to Manage Unprofitable Customers
Text C Air Rage
Unit Six Market Expansion
Text A How to Expand Your Market
Text B Case Study: Golden Arches Galore
Text C Grow Your Business
Unit Seven Localization Strategy
Text A Localize Your Product to G10balize Your Business
Text B Case Study: Going Local
Text C What Is Localization?
Unit Eight Monopoly
Text A The De Beers Story: A New Cut on an Old Monopoly
Text B Case Study: Grounds for a Lawsuit -- Indie Coffee Shop Owner in Wash. , Deems Starbucks Predatory
Text C Blood Diamond: Africa
Unit Nine Global Tourism
Text A The Tourism Time Bomb
Text B Case Study: Global Expansion for French "24-hour Receptionist" Kiosks
Text C Tower of London -- The Most Haunted Building in London
Unit Ten Green Business
Text A Is Earth Day the New Christmas?
Text B Case Study: RecycleBank and Texas Instruments Make an Environmental Difference
Text C The New American Buzzword is "Green"
Unit Eleven The Beauty Industry
Text A Beauty Industry Needs Facelift
Text B Case Study: Unilever Gives "Ugly Betty" a Chinese Makeover
Text C Indian Male Beauty Industry Booms
Unit Twelve A Return to Thrift
Text A The Seven Deadly Sins That Lead to Debt
Text B Case Study: Coffee, Lipstick and Economy
Text C Top Five Money Mistakes Men Make
鄂公网安备 42010302001612号 