注册 | 登录读书好,好读书,读好书!
读书网-DuShu.com
当前位置: 首页出版图书教育/教材/教辅外语大学英语商务英语综合教程学生用书(第四册)

商务英语综合教程学生用书(第四册)

商务英语综合教程学生用书(第四册)

定 价:¥34.00

作 者: 王瑞昀 分册主编
出版社: 对外经济贸易大学出版社
丛编项: 新基点(NEW BENCHMARK)全国高等院校商务英语专业本科系列规划教材
标 签: 大学专业英语教材

购买这本书可以去


ISBN: 9787811346268 出版时间: 2010-02-01 包装: 平装
开本: 16开 页数: 277 字数:  

内容简介

  《商务英语综合教程》共分四册,每册12个单元,内容包括经济、管理、国际法和跨文化四大模块,每单元均由TextA、TextB、Text C及相关练习组成。Text A侧重商务词汇、语法知识及篇章理解。Text B着力培养学生的商务英语口语和写作能力等交际能力。TextC主要是提高学生的听力技能和人文底蕴。本套教材主要适用于全日制商务英语专业或者英语(商务英语方向)专业的一二年级大学生,也可作为全日制非英语专业学生的选修课教材或行业培训教材。教材分学生用书和教师用书。

作者简介

暂缺《商务英语综合教程学生用书(第四册)》作者简介

图书目录

Unit One Franchise Business
 Text A Making Your Franchise the Next McDonald's
 Text B Case Study: 25 Years of Franchising in Ireland
 Text C Franchising -- A Safe Haven in Tough Times
Unit Two The Real Estate Business
 Text A Finding Good Deals in Real Estate
 Text B Getting Started Right in Real Estate Investing
 Text C World's Priciest Cities to Own a Home
Unit Three Security in E-commerce Era
 Text A OECD: Providing Consumer Protection in Electronic Commerce
 Text B Case Study: MFP Security -- How the IT Guy Is Becoming the Security Guy
 Text C A New Era of Attacks
Unit Four  Credit Card
 Text A How Credit Cards Work
 Text B The New Rules of Credit Cards
 Text C OECD Warns Protectionism will Worsen Financial Crisis
Unit Five Creation of Corporate Culture
 Text A From Factory to Family: The Creation of a Corporate Culture
 Text B Case Study: IBM Finds Profit in Diversity
 Text C Become a Company That Invents New Ideas
Unit Six  Cultural Difference in Business
 Text A Advice on Cross-cultural Business
 Text B Case Study: Cultural Differences Complicate a Georgia Drug Sting Opera
 Text C The Impact of Culture on Branding
Unit Seven Mergers & Acquisitions
 Text A Want to Orow? Think Merger
 Text B M & A Execution -- A Case Study on Deals That Went Wrong
 Text C 2009: A Busy Year for Mergers and Acquisitions in China
Unit Eight Telecommuting
 Text A Telework
 Text B Case Study: Making Telecommuting Work
 Text C Potential Drawbacks of Telework
Unit Nine Business and Customer-centeredness
 Text A Daily Life, Not Markets: Customer-centered Design
 Text B Reebok and Its Customization Strategy
 Text C Secrets of Silk Production
Unit Ten  Business Ethics
 Text A Business Ethics
 Text B Corporate Ethics: Right Makes Might
 Text C Can I Ask for More Money?
Unit Eleven Corporate Social Responsibility
 Text A Competitive Advantage and Corporate Social Responsibility
 Text B Nestlc's Milk District Model: Economic Development for A Value-added Food Chain and Improved Nutrition
 Text C The New Business
Unit Twelve Piracy
 Text A A Nation of Pirates: Panicked by Digital Plunder, the Entertainment Industry Fights Back
 Text B Battles against Music Piracy: Recording Industry's Campaign against Internet Piracy in China
 Text C Piracy Issue at APEC

本目录推荐