1.The Strategic Management Process
What is Strategic Management?
Alternative Perspectives on Strategy Development
Strategic Thinking
Key Points Summary
References
2.TheExternalEnvironment
The Broad Environment
The Task Environment
Global Business Environments
Key Points Summary
References
3.Organizational Resources and Competitive Advantage
The Strategic Value of Internal Resources and Capabilities
Human Resources
Physical Resources
Financial Resources
Knowledge and Learning Resources
General Organizational Resources
ResourceAnalysis and the DevelopmentofStrategy
Key Points Summary
References
4.Strategic Direction
Influences OD Strategic Direction
OrganizationalMission andVisionStatements
Business Definition
Organizational Values and Purpose
KeyPefints Summary
References
5.Business-Level Strategies
Growth Strategias
Competitive Strategies
Strategies in an International Context
Changes in Strategy Over Time
Key Points Summary
References
6.Corporate Strategies
Development of Corporate Strategy
Diversification Methods
Portfolio Management
Key Points Summary
References
7.Strategy Implementation
Leadership
Organization Culture and Energy
Functional Strategies
Executing Global Strategies
Organizational Structure
Xey Points Summary
References
8.Strategic Controland
Restructuring
Strategic Control Systems
Strategic Restructuring
The Challenge of the Future
Key Points Summary
References
AppendixmPreparing a Strategic Analysis
Structuring an Environmental Analysis
Structuring an Organizational Analysis
Developing a Strategic Plan
A Note to Students