注册 | 登录读书好,好读书,读好书!
读书网-DuShu.com
当前位置: 首页出版图书教育/教材/教辅外语职业、行业英语电子商务英语

电子商务英语

电子商务英语

定 价:¥22.00

作 者: 陈晓鸣,叶海鹏 主编
出版社: 北京大学出版社
丛编项:
标 签: 其它行业外语

ISBN: 9787301176030 出版时间: 2010-08-01 包装: 平装
开本: 16开 页数: 165 字数:  

内容简介

  《电子商务英语》根据电子商务专业的实际需要,结合贸易、计算机及信息技术等专业英语的相关内容编写而成。《电子商务英语》内容主要涉及网络购物、网店运营、网络沟通、网页制作、网络营销、网络支付、贸易术语、国际贸易等方面,全书贯彻“实时、实用、实际”的编写思路,重点突出“够用、能用、可用”的要求,力求将最常用的电子商务英语专业词汇及用法集中呈现给学生。《电子商务英语》可作为高职高专电子商务专业的英语教材,也可作为从事电子商务行业人员的培训教材。

作者简介

暂缺《电子商务英语》作者简介

图书目录

Unit One Wonderful Internet
  Blog What Can I Do on the Internet?
  Intensive Reading What a Wonderful Net!
  Extensive Reading Shop and Brand
  Related Links The History of Nokia
  
  Unit Two Online Shopping
  Blog Shopping without Going Out!
  Intensive Reading The Development or E-commerce
  Extensive Reading Online Payment
  Related Links Only in China: McDonald's Goes Online to Sell Consumer Goods
  China Eastern Airlines and Alibaba Group Form Strategic Alliance in E-commerce
  
  Unit Three Online Payment
  Blog I Can Make It Now!
  Intensive Reading Logistics
  Extensive Reading International Trade through E-commerce
  Related Links PayPal
  
  Unit Four Web Design
  Blog Learning Web Design
  Intensive Reading The Structure of an HTML Page
  Extensive Reading Web Layout Basics
  Related Links Adobe
  
  Unit Five Website Construction
  Blog What Is the Best Software to Build a Personal Website?
  Intensive Reading 5 Steps Setting up Your Business Website
  Extensive Reading How to Build a Better Business or Personal Website.
  Related Links How to Build Your Website around Your Customers in 5 Easy Steps
  
  Unit Six Managing Online Business
  Blog Open an E-shop
  Intensive Reading Running a Business on the Internet
  Extensive Reading E-business Models
  Related Links Legend eBay.com
  
  Unit Seven E-marketing
  Blog My E-marketing
  Intensive Reading The Year 1997 and E-marketing
  Extensive Reading Start Advertising with Search Engine
  Related Links Selling on Amazon.com
  
  Unit Eight Network Communication
  Blog Internet Communication
  Intensive Reading Microblogging
  Extensive Reading Instant Messaging
  Related Links Facebook
  
  Unit Nine Trade Terms
  Blog Price Terms
  Intensive Reading Why Prices Are so Different in International Trade?
  Extensive Reading Insurance
  Related Links Aliexpress , Escrow and Alipay
  
  Unit Ten Trading Global
  Blog My Trading Global
  Intensive Reading Exploring Distribution Channel Online
  Extensive Reading E-marketing at Global Scale
  Related Links Alibaba.com
  附录一 电子商务常用术语中英文对照表
  附录二 全球知名电子商务网站99例
  附录三 部分练习答案举例
  参考文献

本目录推荐