商务英语泛读

定　价：¥19.00

作　者：	李娜，孙静主编
出版社：	电子工业出版社
丛编项：
标　签：	商务英语

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ISBN：	9787121114281	出版时间：	2010-08-01	包装：	平装
开本：	16开	页数：	177	字数：

内容简介

　　本书共分10章，内容包括国际贸易、国际经贸组织、企业文化、品牌与品牌名称、国际竞争、营销、促销、报价、电子商务和经济危机十大主题。每章由Text A、Text B和Text C 3篇文章组成，每篇文章以教学目标、导入、独立阅读和词汇预习作为课前任务，以课堂阅读、词组、词汇、句子和讨论作为课堂任务和课后任务。通过任务引导学生积极预习、练习和复习，在完成阅读任务的同时扩大商务英语的理论知识面，培养英语的阅读技巧，提高专业英语的阅读能力。本书既可作为高职高专、商务英语专业及相关专业教材，也可作为有关从业人员的培训教材或阅读参考书。

作者简介

暂缺《商务英语泛读》作者简介

图书目录

Chapter 1 Survey of International Trade
Overall Task 1:learning objective
Overall Task 2:Lead In
Text A
Notes
Glossary
Text B
Notes
Glossary
Text C
Notes
Glossary
Chapter 2 International Economic and Trade Organizations
Overall Task 1:Learning Objective
Overall Task 2:Lead In
Text A
Notes
Glossary
Text B
Notes
Glossary
Text C
Notes
Glossary
Chapter 3 Corporate Culture
Overall Task 1:Learning Objective
Overall Task 2:Lead In
Text A
Notes
Glossary
Text B
Notes
Glossary
Text C
Notes
Glossary
Chapter 4 Brand and Brand Names
Overall Task 1:Learning Objective
Overall Task 2:Lead In
Text A
Notes
Glossary
Text B
Notes
Glossary
Text C
Notes
Glossary
Chapter 5 International Competition
Overall Task 1:Learning Objective
Overall Task 2:Lead In
Textm
Notes
Glossary
Text B
Notes
Glossary
Text C
Notes
Glossary
Chapter 6 Marketing
Overall Task 1:Learning Objective
Overall Task 2:Lead In
Text A
Notes
Glossary
Text B
Notes
Glossary
Text C
Notes
Glossary
Chapter 7 Promotion
Overall Task 1:Learning Objective
Overall Task 2:Lead In
Text A
Notes
Glossary
Text B
Notes
Glossary
Text C
Notes
Glossary
Chapter 8 Pricing
Overall Task 1:Leaming Objective
Overall Task 2:Lead In
Text A
Notes
Glossary
Text B
Notes
Glossary
Text C
Notes
Glossary
Chapter 9 E-commerce
Overall Task 1:Learning Objective
Overall Task 2:Lead In
Text A
Notes
Glossary
Text B
Notes
Glossary
Text C
Notes
Glossary
Chapter 10 Economic crisis
Overall Task 1:Learning Objective
Overall Task 2:Lead In
Text A
Notes
Glossary
Text B
Notes
Glossary
Text C
Notes
Glossary