管理英语教程

Unit 1 Introduction to Scientific Management
　Additional Reading
　The Scientific Method and Model Classification
Unit 2 Skills of an Effective Administrator
　Additional Reading
　Management and leadership
Unit 3 Maximizing Shareholder Wealth as the Primary Goal-Foundation Concept
　Additional Reading
　Maximization of Shareholder Wealth——Managerial Strategies
Unit 4 Alternative Strategies of PepsiCo
　Additional Reading
　Converting Strategy to Operational Reality
Unit 5 Total Quality and Management
　Additional Reading
　Harley-Davidson's Near Death and Quality Rebirth
Unit 6 About consumer behavior
　Additional Reading
　\Touchy-Feely\ Research into Consumer Motivations
Unit 7 Nike: It's Not So Much the Shoes But Where They Take You
　Additional Reading
　Great Salespeople: Drive, Discipline, and Relationship-Building Skills
Unit 8 Logistics Management
　Additional Reading
　Price Competition in logistics
Unit 9 Human Resource Management: an overview
　Additional Reading
　Tomorrow's HR Today New Management Practices
Unit 10 Personality and Organizational Behavior
　Additional Reading
　Policies and Organization in the UPS
Unit 11 Performance Appraisal
　Additional Reading
　Establishing Balance Scorecards
Unit 12 Five Techniques for Full-cycle Cost Management
　Additional Reading
　Managing Operations
Unit 13 Emergency of Information System
　Additional Reading
　The Value and Cost of Information
Unit 14 What's Electronic Commerce?
　Additional Reading
　Electronic Payment
Unit 15 Type and Patterns of Innovation
　Additional Reading
　Going Solo and Collaboration
Unit 16 Introduction to Risk
　Additional Reading
　Risk Retention
Appendix I Reference Translation of Texts
Appendix II Key to the Exercise
Appendix III Tapescripts
Appendix IV Glossary