高级商务英语教程

Part One Business Communication
Unit 1 Job Interviews
Text
Objective Case
Oral Practice
Supplementary Reading
Unit 2 Business Presentations
Text
Objective Case
Oral Practice
Supplementary Reading
Unit 3 Business Negotiations
Text
Objective Case
Oral Practice
Supplementary Reading
Part Two Business Career
Unit 4 Office Politics
Text
Objective Case
Oral Practice
Supplementary Reading
Unit 5 Office Etiquette
Text
Objective Case
Oral Practice
Supplementary Reading
Part Three Management
Unit 6 Effective and Efficient Management
Text
Objective Case
Oral Practice
Supplementary Reading
Unit 7 Leadership
Text
Objective Case
Oral Practice
Supplementary Reading
Unit 8 Entrepreneurship
Text
Objective Case
Oral Practice
Supplementary Reading
Part Four Marketing
Unit 9 Marketing Overview
Text
Objective Case
Oral Practice
Supplementary Reading
Unit 10 Advertisement
Text
Objective Case
Oral Practice
Supplementary Reading
Unit 11 Brands and Trademarks
Text
Objective Case
Oral Practice
Supplementary Reading
Part Five Human Resources
Unit 12 Human Resources Management
Text
Objective Case
Oral Practice
Supplementary Reading
Unit 13 Human Needs and Motivation
Text
Objective Case
Oral Practice
Supplementary Reading
Part Six Business and Culture
Unit 14 Corporate Culture
Text
Objective Case
Oral Practice
Supplementary Reading
Unit 15 International Business Culture
Text
Objective Case
Oral Practice
Supplementary Reading
Unit 16 Business Ethics and Social Responsibility
Text
Objective Case
Oral Practice
Supplementary Reading
Appendix: Guide and Samples of Business English Writing
Part 1 Principles of Business Writing
Part 2 Writing for Employment
1. Job Application Letters
2. Resumes
Part 3 Case Study Report
Part 4 Business Letters
Part 5 E-mail
Part 6 Memos
Part 7 Agendas & Minutes
1. Agendas
2. Minutes
Part 8: Business Proposals
References