旅游危机管理研究（英文版）

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作　者：	谷慧敏著，王向宁，谷慧敏译
出版社：	旅游教育出版社
丛编项：
标　签：	酒店管理

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ISBN：	9787563720224	出版时间：	2010-11-01	包装：	平装
开本：	16开	页数：	326	字数：

内容简介

　　《旅游危机管理研究（英文版）》内容包括旅游危机管理理论研究、旅游与危机、突发性危机对旅游业的冲击、激活旅游市场机制、我国旅游业危机冲击与激活市场的实证研究——以SARS为例、国外针对突发性危机冲击与激活旅游市场的实证研究、我国旅游业应对未来突发性危机的对策建议。《旅游危机管理研究（英文版）》是原书的英文版，有利于国外同行了解中国旅游研究的成果。

作者简介

　　谷慧敏，教授，经济学博士，北京第二外语学院旅游管理学院副院长，中瑞酒店管理学院（筹）副院长，中国饭店产业研究中心主任。《Touri Sill Management》（英国）、《Journal of Travel Research》（美国）、《旅游管理》编委，亚太旅游协会（APTA）成员，澳大利亚旅游与酒店教育国际中心专家委员会成员，国际饭店、餐馆、机构性教育理事会（I-CHRIE）成员，美国休斯敦大学希尔顿饭店管理学院高级访问学者，并参与国内外多家著名饭店集团工作。主要著作《饭店管理理论与应用研究》、《国外著名饭店集团管理精要》、《旅游市场营销》等。在《Cornell Quarterly Hotel＆Restaurant Admini Stration》、《Journal of Vacation Market ing》等杂志发表多篇学术论文。主持和参与北京市哲学社会科学规划项目·北京市教委人丈社会科学研究计划等课题，并获北京市哲学社会科学优秀成果奖。王向宁，currently works at Beijing International Studies University. She supervisesmaster students at BISU. Her main areas of research are English language education， interpretation， translation andtourism management. She has authored more than 10textbooks and translation works and managed more than 10research projects. In 2006， the Beijing Municipal Education Committee awarded her the honor of "Beijing Best University Teacher".

图书目录

Chapter 1 Introduction
1.1 Questions and Significance
1.2 Definitions， Research Goals，and Contents
1.3 Basic Perspectives and Key Originalities
1.4 Research Methodology
1.5 Limitations of the Research and Problems yet to Be Looked Into
Chapter 2 Research on Theories of Tourism Crisis Management
2.1 Crisis and Crisis Management Theories
2.2 Research on Tourism Crisis Management
Chapter 3 Tourism and Crises
3.1 Tourism and Tourism Industries under the Concept of Crisis
3.2 Tourism Crisis and Its Classification
3.3 Main Contingency Tourism Crisis Types and Impact Mechanism
Chapter 4 Impacts of Crises on Tourism
4.1 Crisis Contingency and Its Impact on Tourism
4.2 Impacted Targets of Tourism Crises and the Manifestation
4.3 .Analysis of the Measurement of Crisis Impacts on Tourism
4.4 Research on Tourism Crisis Impact Measurement Model
4.5 Establishment， Verification and Modification of the Crisis Impact Measurement Model
Chapter 5 Tourism Market Rejuvenation Mechanism
5.1 Framework of Tourism Market Rejuvenation Mechanism——5 R Theory
5.2 Mechanism of Critical Elements in Tourism Market Rejuvenation——5 C Theory
5.3 The Role of Government and Enterprises in Tourism Market Rejuvenation
5.4 Strategies and Tactics of Tourism Market Rejuvenation
Chapter 6 SARS in China： Crisis Impacts and Tourism Market Rejuvenation
6.1 Background of the SARS Crisis
6.2 Impacts of the SARS Crisis on Chinese Tourism
6.3 Measures Introduced to Address the SARS Crisis
6.4 Research on the Impacts of SARS on the Consuming Behaviors of Chinese Tourists
6.5 The Impacts of SARS on. Chinese Tourism Enterprises
6.6 Conclusions and Suggestions
Chapter 7 An Empirical Study on Crisis Impacts and Tourism Market Rejuvenation in the World
7.1 Overview of Crisis Management by the WTO
7.2 Impacts of 9/11 Terrorist Event on Tourism in the US and the Market Rejuvenation Measures
7.3 Impacts of Crises on Tourism in Australia and the Market Rejuvenation Measures
7.4 Impacts of SARS on Tourism in Canada and the Market Rejuvenation Measures
7.5 Impacts of the Bombing in Bali on Tourism of Indonesia and the Market Rejuvenation Measures
7.6 Impact of the Financial and Environmental Crises in Southeast Asia on Tourism of Singapore and the Market Rejuvenation Measures
7.7 Impacts of the Environmental Crisis in Balneario Camboriu on Tourism of Brazil and the Governments Responses
7.8 Impacts of Indian Ocean Tsunami on Tourism and the Market Rejuvenation Measures
Chapter 8 Suggestions on Chinese Tourism Industrys Countermeasures Against Future Contingency Crisis in China
8.1 Analysis of Possible Future Contingency Crises in Chinese Tourism
8.2 Suggestions for Chinese Tourism Industrys Countermeasures Against Possible Future Crises