大学商务英语综合教程：学生用书3

Unit one careers
　lead-in
　reading: the four stages of the modern career revisited
　case discussion
　relevant extension
Unit two entrepreneurship
　lead-in
　reading:optimism knows no slowdown
　case discussion
　relevant extension
Unit three business planning
　lead-in
　reading: planning success
　case discussion
　relevant extension
Unit four product quality
　lead-in
　reading: beware the product death cycle
　case discussion
　relevant extension
Unit five public relations
　lead-in
　reading: winning the pr wars
　case discusston
　relevant extension
Unit six corporate culture
　lead-in
　reading: the cult of three cultures
　case discussion
　relevant extension
Unit seven employee motivation
　lead-in
　reading: it' s payback time
　case discussion
　relevant extension
Unit eight management
　lead-in
　reading: shaping strategy in a world of constant disruption
　case discussion
　relevant extension
Unit nine mergers & acquisitions
　lead-in
　reading: why ebay is buying skype
　case discussion
　relevant extension
Unit the investment
　lead-in
　reading: driven to collaboration
　case discussion
　relevant extension
附录1 glossary
附录2 phrases & expressions
附录3 writing file