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商务英语案例阅读教程(商务英语系列课程教材)

商务英语案例阅读教程(商务英语系列课程教材)

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作 者: 肖云南 主编
出版社: 清华大学出版社
丛编项:
标 签: 商务英语

ISBN: 9787512103825 出版时间: 2010-10-01 包装: 平装
开本: 16开 页数: 168 字数:  

内容简介

  《商务英语系列课程教材:商务英语案例阅读教程》共40篇文章,所选文章短小精悍,语言通俗规范,内容包括国际商务领域一些经典的案例。每篇文章后加有注释,对文章来源及出现的生词和难句或长句进行注释或翻译。课后练习设计分为两大项:1.阅读理解练习;2.词汇与术语练习。每项练习都有练习指导,其练习形式多样化,读者可根据要求进行训练。各个单元不分先后,可根据兴趣和需要灵活选用。书中可帮助商务英语学习者提高阅读欣赏水平和理解能力,扩大商务知识面和词汇量。《商务英语系列课程教材:商务英语案例阅读教程》可供商务英语、国际贸易、经济管理、金融、法律、财税等专业的学生作为复合型专业英语阅读教材使用,亦可供具有一定英语基础的商务工作者学习使用。

作者简介

暂缺《商务英语案例阅读教程(商务英语系列课程教材)》作者简介

图书目录

unit 1 wal-mart rules
unit 2 haler--china's manufacturing beachhead
unit 3 what should captain collins do?
unit 4 a harsh lesson
unit 5 auto industry facing challenges
unit 6 rising to the top
unit 7 machine tool imports to reach record
unit 8 nokia's battle to stay world's number one
unit 9 founder refuting overseas acquisition rumors
unit 10 cathay strengthens biz presence in mainland
unit 11 china's it outsourcing sector rolling along
unit 12 were barbie'e holiday dreams dashed?
unit 13 phoenix made \china most valuable brands 2004\
unit 14 gome advantage
unit 15 energized outcome
unit 16 shangri-la finds its way
unit 17 hunan tv brings television shopping crazy
unit 18 it's a knockout
unit 19 hyundai upbeat
unit 20 shanda--meet the next disney
unit 21 zippo lights the way for selling us-made products in china
unit 22 best worlds of both
unit 23 making it in china--court powerful partners
unit 24 try to get rich quick; but prepare to put in the time
unit 25 utstarcom made a fortune in china
unit 26 battle for the face of china (i)
unit 27 battle for the face of china (ii)
unit 28 what google should do with its $10 billion war chest
unit 29 taking charge
unit 30 fit for a queen
unit 31 intel's new plan--inside everything
unit 32 gm shares tumble
unit 33 our philosophy (i)
unit 34 our philosophy (ii)
unit 35 saving face
unit 36 warmer welcomes, fatter profits
unit 37 how i work
unit 38 big news at dow jones
unit 39 lenovo--a worldwide leader in technology
unit 40 mcgraw takes the pioneer spirit online

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