电子商务英语（第2版）

定　价：¥29.00

作　者：	王冰主编
出版社：	电子工业出版社
丛编项：
标　签：	商业英语

购买这本书可以去

ISBN：	9787121123214	出版时间：	2011-01-01	包装：	平装
开本：	16开	页数：	252	字数：

内容简介

　　《电子商务英语（第2版）》主要内容选自英文原文文章，内容编排由浅入深，基本涵盖了电子商务的主要领域；文章内容适用，难度适中，语言流畅，既具有很强的专业性又具有很好的可读性。本书共分7个单元，包括互联网基础、电子商务基础、网络营销、互联网网站、企业电子商务、电子商务的安全技术和电子商务法等内容。为了便于读者自学，《电子商务英语（第2版）》选取的每一篇文章都被精心地翻译为了中文，附在课文之后。此外，本书精练地选取英语语法的重点、难点和翻译技巧加以讲解，这对于提高学生的阅读和翻译水平将起到很好的作用。本书既可作为高等职业教育和大专院校电子商务等经管类专业学生的教材，也可供电子商务从业人员和企业管理人员阅读。

作者简介

暂缺《电子商务英语（第2版）》作者简介

图书目录

Unit 1 The Internet Basics
Lesson 1 The Basic Principal of E-mail
Vocabulary
Phrases
Notes
Grammar and Translation
Exercises
参考译文
Lesson 2 How was the Internet Invented
Vocabulary
Phrases
Notes
Grammar and Translation
Exercises
参考译文
Lesson 3 Understanding the World Wide Web
Vocabulary
Phrases
Notes
Grammar and Translation
Exercises
参考译文
Lesson 4 How does the Internet Work
Vocabulary
Phrases
Notes
Grammar and Translation
Exercises
参考译文
Unit 2 Foundations of Electronic Commerce
Lesson 5 The Origins and Development of Electronic Commerce
Vocabulary
Phrases
Notes
Grammar and Translation
Exercises
参考译文
Lesson 6 Definitions of Electronic Commerce
Vocabulary
Phrases
Notes
Grammar and Translation
Exercises
参考译文
Lesson 7 The Technological Foundations of Electronic Commerce
Vocabulary
Phrases
Notes
Grammar and Translation
Exercises
参考译文
Lesson 8 Business Models of Electronic Commerce
Vocabulary
Phrases
Notes
Grammar and Translation
Exercises
参考译文
Unit 3 The Internet Marketing
Lesson 9 How to Start an Internet Marketing with Web
Vocabulary
Phrases
Notes
Grammar and Translation
Exercises
参考译文
Lesson 10 About E-marketing Strategies
Vocabulary
Phrases
Notes
Grammar and Translation
Exercises
参考译文
Lesson 11 The Method of Permission E-mail Marketing
Vocabulary
Phrases
Notes
Grammar and Translation
Exercises
参考译文
Lesson 12 What is Banner Ad
Vocabulary
Phrases
Notes
Grammar and Translation
Exercises
参考译文
Unit 4 The Internet Web Site
Lesson 13 How to Built a Website
Vocabulary
Phrases
Notes
Grammar and Translation
Exercises
参考译文
Lesson 14 Online Publishing, E-books and Blogging
Vocabulary
Phrases
Notes
Grammar and Translation
Exercises
参考译文
Lesson 15 The Promotion and Maintenance of a Website
Vocabulary
Phrases
Notes
Grammar and Translation
Exercises
参考译文
Lesson 16 It Takes More than Technology
Vocabulary
Phrases
Notes
Grammar and Translation
Exercises
参考译文
Unit 5 Enterprise E-commerce
Lesson 17 A Case of Business-to-Business EC
Vocabulary
Phrases
Notes
Grammar and Translation
Exercises
参考译文
Lesson 18 The Supply Chain and EDI
Vocabulary
Phrases
Notes
Grammar and Translation
Exercises
参考译文
Lesson 19 Logistics in E-commerce Age
Vocabulary
Phrases
Notes
Grammar and Translation
Exercises
参考译文
Lesson 20 What is ERP
Vocabulary
Phrases
Notes
Grammar and Translation
Exercises
参考译文
Unit 6 Security Technology of E-commerce
Lesson 21 Firewall
Vocabulary
Phrases
Notes
Grammar and Translation
Exercises
参考译文
Lesson 22 Security Schemes in Electronic Payment Systems
Vocabulary
Phrases
Notes
Grammar and Translation
Exercises
参考译文
Lesson 23 SSL Server Certificates
Vocabulary
Phrases
Notes
Grammar and Translation
Exercises
参考译文
Lesson 24 Secure Electronic Transaction (SET)
Vocabulary
Phrases
Notes
Grammar and Translation
Exercises
参考译文
Unit 7 E-commerce Law
Lesson 25 The ABC’s of Website Law
Vocabulary
Phrases
Notes
Grammar and Translation
Exercises
参考译文
Lesson 26 Electronic Signatures in Global and National Commerce Act
Vocabulary
Phrases
Notes
Grammar and Translation
Exercises
参考译文
Lesson 27 Tax Issues in Electronic Commerce
Vocabulary
Phrases
Notes
Grammar and Translation
Exercises
参考译文
模拟试题
参考答案
参考文献